Nordic Circle 2016 – IC/EC-Update Starting Point in May 2015 – IC Strategic Workshop New Orleans

IC Strategy discussion Confirming importance of areas Value for members Increase knowledge exchange Develop business exchange Enhance communication and branding Need for recruitment Similarities to the outcome of the 2015 EAM meeting

Membership changes in the last 12 months Previously 171 firms

Member recruitment Successes Challenges Toolkit New members in Canada, Oman, Egypt and Indonesia. Challenges Consolidation in North America and Europe Tougher competition Toolkit Vide approach New MGI intro presentation Involvement of lead generators

Adding value

2016 survey results – 105 replies (out of 147) Satisfaction with membership Dissatisfied or very dissatified 7 %

Top three needs by Area 3 2 1 Africa Asia Austral- asia Europe Latin America MENA North America UK & Ireland Serve clients with operations outside our country 3 2 1   Increase business by receiving inward referrals Add to firm's reputation through membership of an international organisation Attract bigger clients who have international operations Enable us to compete better against large firms Exchange knowledge and experience with colleagues around the world Receive support, training and knowledge exchange in our Area

Adding value: focus areas Increase Knowledge exchange Develop business exchange Enhance communication and branding

Increasing knowledge exchange International tax Transfer pricing Forensic accountancy

Increasing knowledge exchange – white papers

Increasing knowledge exchange It is all about engagement Get involved in practice groups Give and take part in webinars Write articles and white papers MGI Worldwide LinkedIn groups Share what you create for internal use Join the monthly webinars

to come Business exchange Business development support Information exchange among members Transnational opportunities Regional opportunities

Communication- Firms’ internal marketing Presenting to firm staff about MGI Engagement with international opportunities Wider attendance at MGI meetings

Communication- Strengthening the MGI Worldwide brand Consistent usage More branded firms Brand recognition Thought leadership projects Better on-boarding for new members

Communication Corporate Identity Manual Toolkit

EC study of membership fees Possible fee models

EC study of fees - findings Our fees are in line with our competitors Compulsory referral fees not wanted There is no perfect fee model Benefits to one group always at the cost of another 75 % of members told us that our fees are OK