Suboptimal Medication Use and Adherence Conference Overview of the National Consumers League’s Script Your Future Medication Adherence Campaign Karin.

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Presentation transcript:

Suboptimal Medication Use and Adherence Conference Overview of the National Consumers League’s Script Your Future Medication Adherence Campaign Karin Bolte, Health Policy Director, National Consumers League PhRMA Foundation/P4HA/Medication Adherence Alliance December 6, 2016

Campaign Overview Raise awareness of the importance of taking medication as directed Objective Patients with chronic conditions – respiratory, cardiovascular, diabetes Family caregivers Healthcare professionals Target Audiences National 6 pilot cities/state coalitions (AL, CA, MD, NC, OH & RI) 130+ Committed Partners Launched May 2011 Scope

Baltimore, Birmingham, Cincinnati, Raleigh, Providence, Sacramento

Resources & Tools Website Posters Door Hangers Wallet Cards Adherence Overviews

Campaign Impact

Campaign Impact 1 in 5 of those in the target markets taking medications report managing their medications better than the previous year Patients taking prescription medicines report an increase in communications with pharmacists in particular Among those reporting increased communications with their health care professionals, 41% said they are doing a better job taking their medication as directed

Lessons Learned Put the patient first. Welcome stakeholder participation to maximize their investment. Complement national efforts with community-based activity. Identify a community’s strengths and focus there. Be flexible and inclusive. Give those who can help the tools they want and need to spread your message. Include a campaign component that will live on.

Script Your Future A Campaign of the National Consumers League www Script Your Future A Campaign of the National Consumers League www.ScriptYourFuture.org Follow us on Twitter @IWillTakeMyMeds Like us on Facebook Facebook.com/ScriptYourFuture