Market Research

Market Research Structure, Contents and Tools Analyze information about potential client and trends in the market How to get information and identify information sources

Market Research Basic tools for a “do-it-yourself” research How to draw a questionnaire How to support the research

The “do-it-yourself” market research  The entrepreneurs generally need to adapt the data coming from the existing researches to their own territory and to the peculiarity of their business idea.

Value of the “do-it-yourself “ research no precise statistic value it has strong learning objectives it means a great experience it’s connected to the drawing up of a marketing plan it’s the first step of creating the marketing information system

Phases of marketing research to decide the research strategy according to the information needs and to check the information already collected through a field analysis to identify the research tools (questionnaire) to decide the sampling technique to decide the recruitment technique to set up the questionnaire to test the questionnaire to revise the questionnaire to interview people using the questionnaire to input and elaborate data

Tips for the questionnaire prefer personal interviews prefer closed questions create closed questions through questionnaire test use Likert scales neutralise questions follow a specific scheme for setting up the questionnaire