The solitude of medical products Dr Simone Borsci - Diagnostics Evidence Co-operative G. De Chirico From MoMa library

Mark Rothko From TATE MODERN

<<Skipping user research is extremely risky <<Skipping user research is extremely risky. Even the best design ideas are just assumptions. >> - J. Nielsen https://www.nngroup.com/articles/doing-ux-agile-world/

that occur before, during and after use. - ISO 9241-210 A person's perceptions and responses that result from the use and/or anticipated use of a product, system or service…including user: emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and accomplishments that occur before, during and after use. - ISO 9241-210 USER EXPERIENCE USABILITY ACCESSIBILITY

2nd Generation Clinical assessment Economic analysis Pathways and adoption Stakeholder Engagement strategy Design evaluation About medical device people want to know: Is this device cost effective, it is safe to use, it reduces or facilitates the workload of clinicians and it increases the satisfaction of all the stakeholders. All these, and many other questions compose the VALUE PROPOSITION of a device.

False

(goals, tasks, contexts) Design Prototype Evaluate Integrate Understanding users (goals, tasks, contexts) Finished Product Technology Desired Space of adjustment Human Factors Health Economics Representation of UCD approach (Petrie, Bevan 2013)

Integrate HF and HE Human factors Product Health Economics Design and Context Value Integrate HF and HE Design & Context Human factors Product Health Economics Value

HE CONSIDERATIONS HE OUTCOME Cost-effectiveness (at early stages) HE OUTCOME (at early stages) Addition/amendments to product specifications Cost-effectiveness

Thank you! PRODUCT USER EXPEREINCE Simone Borsci Senior Fellow in Human factors and User Experience of Medical devices s.borsci@imperial.ac.uk