What Drive Consumers’ Attitudes Towards Brands?.

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Presentation transcript:

What Drive Consumers’ Attitudes Towards Brands?

Why is it Important to Segment a Market? Identifying patterns of consumption can be superior to knowledge of individual purchases when crafting a lifestyle marketing strategy. Personality: a person’s unique psychological makeup and how it consistently influences the way a person responds to his/her environment

BrandAsset Valuator Archetypes

BrandAsset Valuator Archetypes

Linking Products to Lifestyles

BB SUPREME

MOBILINK

JOY

NIKE

NIKE CRICKET

SHREDDIES

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