Chevy silverado heavy-up February 1, 2016

HOMEPAGE ROTATING CONTENT MODULE Prominent homepage placement within a native site experience Sponsored placement in the Homepage Rotating Content Module, one of KBB.com’s most effective traffic drivers for site content Users can click to Silverado content on KBB.com or on Chevy.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

HOMEPAGE ROTATING CONTENT MODULE Prominent homepage placement within a native site experience Sponsor occupies third slot in Rotating Content Module and takes over the main header space above when selected Large sponsor photo Sponsor copy and link to OEM site with native look and feel 1 2 3 2 1 3 Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE HOMEPAGE INTEGRATED EDITORIAL SPONSORSHIP Capture undecided shoppers seeking information on-the-go Native brand presence within editorial content on KBB.com’s mobile Homepage Located in the 2nd position of the editorial “accordion” Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicle Mocks are concept only. Actual design and layout of product is subject to change upon production.

BROWSE BY TOP-RATED SPONSORSHIP Surface Silverado’s praises on the main hub for KBB.com’s Expert Reviews Prominent, native call- out on the Expert Reviews mainpage Segment selector menu is defaulted to Truck, featuring Silverado image and Expert Review quote Users can click to Silverado content on KBB.com or to Chevy.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: MOBILE SHOPPING TOOLS MODULE (STM) Help on-the-go shoppers take specific actions on Chevy.com Test Creative A Test Creative B One of KBB.com’s most consistent desktop performers, adapted for smartphone devices Similar to desktop, located in line with site content and designed with KBB.com look and feel Chevy can select up to 4 actions for shoppers to conduct Test Creative B will be an MREC size STM Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: OWNERS TRANSITION SCREEN Introduce the new Silverado to a captive audience of potential shoppers Exclusive ownership of the transition experience as Owners await their trade-in values Prominent Chevy image and copy are integrated with a description of KBB.com’s trade-in value calculation Owners can click out to Chevy.com to learn more Test Creative A Test Creative B Test Creative B will show different copy next to CTA Mocks are concept only. Actual design and layout of product is subject to change upon production.

OWNERS AD PRODUCT TEST TBD in March 2016

As KBB.com tests a redesign of our Owners section in March, new ad products will also be evaluated Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: MONTHLY BUDGET CALCULATOR Introduce the Silverado in a manner by which many Owners prefer to shop Surfaces new models to Owners and shows monthly payment amount instead of total cost Targeted by segment and located immediately below the STM on path pages and below the Price Advisor on the pricing page Test Creative A Test Creative B On the pricing page, Test Creative B will include the Owner’s trade-in value in the ad copy Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: NATIVE OWNERS HOMEPAGE SPONSORSHIP Be the first new car on Owners’ minds as they valuate their current vehicle High-profile integration into the vehicle selection menu on the Owners Homepage Encourages Owners to start thinking about Silverado as they seek their trade- in value Clicks out to Chevy.com Test Creative A Test Creative B Test Creative B will use a more native integration of the sponsor’s vehicle Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: OWNERS TEXT LINK BUNDLE Send interested Owners to Chevy.com and promote a unique feature Native text links throughout the valuation path, including a new feature call-out on the Options page Links click out to Chevy.com Test Creative B will show a sponsored text link below the “accordion” menu Test Creative A Test Creative B Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: SEGMENT CONSIDERATION BILLBOARD Appeal to more Owners by presenting the entire Chevy pickup lineup Billboard featuring multiple Chevy trucks (or models from other segments), along with pricing and links to learn more Links click out to KBB.com model pages or Chevy.com Test Creative A Test Creative B On the pricing page, Test Creative B will change recommendations based on selected options and other user input Mocks are concept only. Actual design and layout of product is subject to change upon production.