Social Media Consulting

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Presentation transcript:

Social Media Consulting Professorpg.wordpress.com

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Consulting Firms

Understand the Situation Understand Consulting Understand SMM Consulting BCG, Accenture, Bain Big Four – E&Y, PWC, KPMG, Deloitte Medium Firms –Keystone Solutions, Cicero Group, CDM, Computer Associates, FTI Consulting Small Business Consulting Post to Networks Content Strategy Copywriting Monitor Engagement Grow Followers Blogs, Podcast, Video, Infographics, Review

Social Media Job Description Responsibilities Clear Objectives – growth, reach, engagement, leads, sales Visual Design - PhotoShop Content Strategy - Writing Promotion Strategy – Ads, Contests, Sales Promotion, Engagement Conversion Strategy Measure and Analytics

Job Descriptions

Understand the Situation of the Client - Research SITUATION ANALYSIS SWOT Market Research Competition Goals & Objectives Research Draw a Marketing Plan Have a few ideas in your pocket MARKETING TACTICS 4Ps TARKET/POSITION Demographics Psychographics Buyer Behavior MARKETING IMPLEMENTATON Deadline/budgets TEST & MEASURE ROI

Engagement Companies Research Marketing Plan Ideas

Social Media Tactic: fb, insta, twitter Performing Arts Target Objective Social Media Tactic: fb, insta, twitter

Social Media Tactic: fb, insta, twitter Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

Social Media Tactic: fb, insta, twitter Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Work Hard – Work Creatively – Work Ethically "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Professionalism Be on time and within budget. Anticipate your clients’ needs (and be ready with suggestions to address them). Be easy to work with. Keep in touch with your clients. Be honest and ethical. Give a little more than you promise. Ask your clients for testimonials and referrals. Offer financial incentives for continuing to do business with you. Educate your clients about all the services that you offer. Do great work.