Annual Viewing Trends Total Canada, English, and French* Adults 25-54, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed

Annual Viewing Trends Adults 25-54 AMA (000), Total TV All Day Mo-Su 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Morning Mo-Su 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Daytime Mo-Su 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Fringe Mo-Su 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV News Hour M-Su 6p-7p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Prime Time M-Su 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Prime Time Mo-Su 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Adults 25-54 AMA (000), Total TV Prime Time Mo-Su 11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a

Total Canada, English, and French* Average Weekly Reach Total Canada, English, and French*

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV All Day M-Su, 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Morning M-Su, 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Daytime M-Su, 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Fringe M-Su, 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV News Hour M-Su, 6p-7p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Prime Time M-Su, 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Prime Time M-Su, 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Adults 25-54 Av. Wkly Average Weekly Reach Adults 25-54 Av. Wkly. Reach %, Total TV Late Night M-Su, 11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Total Canada, English, and French (Per week, Per Capita) Average Hours Viewed Total Canada, English, and French (Per week, Per Capita)

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV All Day M-Su, 2a-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54Av Average Hours Viewed Adults 25-54Av. Hrs Viewed/week, per capita, Total TV Morning M-Su, 6a-10a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV Daytime M-Su, 10a-4p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV Fringe M-Su, 4p-6p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV News Hour M-Su, 6p-7p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV Prime Time M-Su, 6p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV Prime Time M-Su, 7p-11p Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Adults 25-54 Av Average Hours Viewed Adults 25-54 Av. Hrs Viewed/week, per capita, Total TV Late Night M-Su, 11p-2a Source: BBM Canada - broadcast years French data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010