A nation where hockey matters International Success Increased Visibility Increased Participation Enhanced Infrastructure Strong and Respected NGB What we have been doing Strategic plan 2013-2017

gold 10m on BBC (twice) Over 10 million people tuned in to the BBC to watch Team GB win gold on Friday 19th August The Euro Football 2016 Final on the BBC averaged 10.2 million viewers They have featured on the Jonathon Ross show, many breakfast shows, Sunday Brunch, Sky Sports, the One Show, BBC Five Live, Talk Sport, The Wright Stuff, Soccer AM to name a few JK Rowling (8.3m followers) A video of Sam Quek visiting her nan in hospital got over 3 million views via ITV News FIH hit 1 million followers on facebook soon after the Rio Olympic Games FIH page is the 3rd most followed Olympic sport on facebook The Hockey home page for BBC Get Inspired 'How to get into Hockey guide' had 17,000 unique browsers & 21,000 page views - since the start of August Using Promote PR we secured 192 pieces of coverage over three weeks across print, online and broadcast media including 7 regional BBC radio interviews and 4 regional TV interviews

A Nation Where Hockey Matters 2027 Strategy Vision A Nation Where Hockey Matters Mission To provide inspirational leadership to deliver our ambitions

Five AMBITIONS FOR 2027 International success Being systemically & consistently TOP 3 in the world in both genders 2. Increased visibility Triple hockey’s fan base to 750k and have 180 hours of hockey coverage on TV per annum 3. Growth in participation Double the number of club hockey players from 140k to 280k 4. Develop hockey’s infrastructure Ensuring our infrastructure is fit for the purpose of driving our objectives 5. Be proud and respected custodians of hockey Enhancing the reputation of hockey whilst becoming financially independent

Key Strategies Teams & athletes that inspire the future Encourage a wide base of participation in schools Maximise the central programme Bridge the gap between international hockey and the domestic game Execute the GB Talent Strategy Present the brand values of hockey to change mainstream public perceptions Implement facilities strategy to secure better long term arrangements for hockey clubs Provide opportunities to watch elite hockey live Diversify England Hockey’s income to reduce reliance on government grants Generate regular and engaging content for fans Having governance and capability that protect the reputation of hockey and enables effective delivery of the strategy Support the clubs with the potential to grow

Club participation growth in last 4 years

FIH Event Portfolio 2019

What are the Event Portfolio Objectives? 1. 2. 3. Events are BIG, BOLD, PACKED & LOUD Massive change in TV and Media Coverage Step change in future revenues Packed stands with electric atmospheres Must see events on the sports calendar Globally recognised players Celebrity Attendance Massive increase in viewer numbers Scheduling in prime time Front and back pages of the newspapers Leading sport in social media & online Top down funding Career path for athletes Prize money for all events Reduction in reliance on public funding Professional staff throughout NAs and CFs

What are the core principles for the EP? Stand out events ‘Stand out/Super Events’ with a showpiece finale to demonstrate the very best of hockey and rise above the increasing noise of the big sports Strong compelling narrative based upon simple and clear stakes for the participating teams, which fans and commercial partners can easily understand and get behind Simple and clear meaningful stakes Events taking place at the same time of the year every year so the fan and media know when they can see Hockey and set up consistent viewing and engagement Predictable regular calendar More opportunities for a fan to see their team in action and see the stars that they care about plus smart scheduling of matches with fewer matches on any one day Opportunities to see (OTS) Competitiveness and rivalries More matches between national teams of a similar level, creating more exciting (valuable) matches. Traditional rivalries are particularly important All core principles must be met to succeed

Scheduling Principles and Calendar Optimized for broadcasters Athletes Welfare Men’s and women’s seasons to run concurrently Optimized for fans

Indicative Calendar

thanks & QUESTIONS Consulted for last year – really confident in this now