Special Presentation for VRMCA Spring Convention May 2017

3-Year Plan Progress 2016-2019 Marketing Plan Overview New Logo and Brand Website Overhaul Branded eBlast Template Key Stakeholder Photography and Bios Database Growth Library of Story Ideas and Images Announce VRMCA’s Initiative Promoters Marketing Toolkit Enhanced eMail Marketing Grow Social Media Continually Enhance Web Presence Survey Members/Constituencies on the content and value of newsletters

New Logo and Brand

Website Overhaul

Branded eBlast Template

Branded eBlast Template - Mobile

Key Stakeholder Photography and Bios

Database Growth 2016-2017 194% Increase

Measure Results 194% Increase

Library of Story Ideas and Images

What’s Next Survey Members/Constituencies on the content and value of: Newsletter Website Survey target audiences: Contact method Resources Continuing Education Newsletters 

What’s Next   Grow Database (2,500 current, goal to grow 100%)

What’s Next Enhanced eMail Marketing Discovery Elementary Half Moon   Enhanced eMail Marketing Discovery Elementary Half Moon Fort Belvoir VT Center for the Arts Elite Shooting

What’s Next Drumbeat to Members – Continuously update membership via eBlast, social media outlets, and newsletters taking survey results into consideration.

What’s Next   Promoters Marketing Toolkit

What’s Next Grow Social Media LinkedIn – Current 0, Grow to 500   Grow Social Media LinkedIn – Current 0, Grow to 500 Twitter – Current 238, Grow to 750

What’s Next Continually Enhance Web Presence      Continually Enhance Web Presence Search engine optimization (SEO) Keyword refinement (trends) Engaging and fresh content Industry experts

Help Us Build Virginia Strong    Download Build Virginia Strong logo Submit completed jobs with high quality photography to VRMCA

Help Us Build Virginia Strong Hard hat stickers Truck decals

Thank you.