Diffusion of innovation Everett M. Rogers

It is a theory called Diffusion of Innovation invented by Everett Rogers

So………

What is diffusion of innovation ?

Diffusion of innovation is spreading a new idea from one to another.

Why it is important?

Because, it is the process of developing a new knowledge………

…And over the time…

an invention to be possible. …it will make an invention to be possible.

Then,… after we knew the changed.

We can change our behavior.

We can predict what business is good to invest.

And lastly, We can control or prevent from negative impact.

So When and how it happen?

First of all, don’t confuse that “ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)

The innovation spread when it has a quality and become valuable to people.

There are 5 qualities that make innovation spread

1) Relative advantage : is when people accept that the new idea is better than old- fashion.

2) Compatibility : is when the quality can be use together with the existing values.

3) Simplicity : is when it simpler to understand and adopted.

4) Trainability : is when people be able to learn how to adopt it.

5) Observable results : is when people simply able to see the result of the effect.

Therefore, an innovation will spread when it meet with the five quality….

...also when people make a decision to adopt or except it.

How is the process of making a decision? Therefore How is the process of making a decision?

There are 5 steps in DECISION making PROCESS

Knowledge : occurs when people learn the innovation’s existence and understand how it functions.

occurs when people feel like or dislike toward the innovation. Persuasion : occurs when people feel like or dislike toward the innovation.

occurs when people choose to adopt or reject the innovation. Decision : occurs when people choose to adopt or reject the innovation.

occurs when people try to use the new innovation. Implementation : occurs when people try to use the new innovation.

Confirmation : occurs when people strongly understand the innovation and make a decision to use or against it.

Do you know… Who are the adopters ?

There are different adaptors with different actions in diffusion of innovation

There are 5 categories of adopters. First of all, There are 5 categories of adopters.

1. Innovator : He is the first person who get a new idea…

…and he is the one who first talk about the new innovation.

2. Early adopter : He is the person that try to invest on the new innovation.

Because, he has a budget and can see the benefit from the innovation

3.Early majority : He tries to use the new ideas and feel comfortable...

…because, he can see a solid prove of benefit.

4.Late majority: He is the person that feel not comfortable about the new innovation…

…because, he listens to negative comments from people who do not like.

5.Laggards: He is the person who take a high risk…

…and try to argue against the new innovation.

So The conclusion are :

Conclusion Diffusion of Innovation is a action of spreading a new idea to one another.

Diffusion of Innovation is a process of developing a new innovation. Conclusion Diffusion of Innovation is a process of developing a new innovation.

Conclusion Not every new idea is good therefore the innovator has to convince with proof of benefit.

It is people who make a decision to adopt or against the innovation. Conclusion It is people who make a decision to adopt or against the innovation.

Thank you For your attention !!!

references: Anon. (n. d.). Diffusion of Innovation. Online at http://cognitrn.psych.indiana.edu/rgoldsto/complex/diffusion.ppt Everett, M., Rogers, U., Medina, Mario A., & Cody, J. (n.d.). The Innovation Journal: The Public Sector Innovation Journal, Volume 10(3), article 30. Online at online at http://www.innovation.cc/volumes-issues/rogers-adaptivesystem7final.pdf. Robinson, L. (2009) A summary of Diffusion of Innovations. Online at http://www.enablingchan.ge.com.au/Summary_Diffusion_Theory.pd Rogers. E (n. d.). Diffusion of Innovation: Why is this important?. Online at http://www.ils.unc.edu/courses/2006_fall/inls500_002/Diffusion_of_Innovation.ppt What is the diffusion of innovations? online at http://www.cii.illinois.edu/InquiryPage/bin/docs/u13151_innovation1.ppt.

Presented by Lukman Masor (IT scholar) Albukhary International Univeristy, Albukhary Complex, Alor Setar, 05460, Alor Setar, Kedah