AGENDA Introduction Crave Overview Option 1: Masters of the Blend Option 2: Journey to the Top Q&A

OPTION 1: MASTERS OF THE BLEND

Once you master the blend, everything else falls into place. MASTERS OF THE BLEND OVERVIEW This Fall, Jägermeister and Crave will toast to those who know what it takes to get exactly what they want. Whether it’s a successful career or a great night out, they understand that each moment plays a significant role in creating the memories that truly matter. Masters of the Blend is a comprehensive program that will teach our audience the ingredients of success by focusing on developing the right blend of moments within your life. STRATEGY Drive favorable brand positioning by aligning a key pillar of Jägermeister’s success—Ingredients—with powerful lifestyle content Millennials are passionate about Increase brand awareness of Jägermeister amongst Millennials via premiere access to an inspiring custom video series and exclusive local events Generate buzz and drive engagement by aligning with influencers who belong to the fastest growing interest groups amongst Millennials Once you master the blend, everything else falls into place.

CUSTOM BRANDED VIDEO SERIES (INGREDIENTS) MASTERS OF THE BLEND CUSTOM BRANDED VIDEO SERIES (INGREDIENTS) OVERVIEW Masters of the Blend will highlight well-rounded, influencers who have it all figured out. They’ve reached success because, like Jägermeister , they’ve discovered how to master the complex blend of their unique qualities, which have been established by a number of defining moments (ingredients) in their lives. STRATEGY 2 to 3 custom videos Up to 2 prominent influencers 100% SOV custom branded video Featured video treatment Heavily promoted via Crave homepage, native integration units, influencer(s)’s social media accounts and Crave social channels HOW DOES JAGERMEISTER PLAY A ROLE? These Influencers have figured out exactly what works for them– and Jägermeister plays a huge role in this Whether it’s launching the film with a toast, or Influencers discussing Jägermeister as the source of relaxation or motivation to keep them focused on their goals. Maybe they needed Jägermeister before a big concert, or maybe they looked to Jägermeister as an inspiration for cooking? Video will also feature a segment/treatment showcasing the perfect Jägermeister moment.

MASTERS OF THE BLEND Each influencer proposed falls within one of the fastest growing interest groups amongst U.S. Millennials today. Lifestyle/Food: Research shows that a vast majority of millennials are foodies, becoming the tastemakers of what we eat. So, we’ve chosen influential chef’s who are at the top of their game, recognized for their originality and culinary success. Sports/Soccer: Research shows that millennials are very passionate about soccer. So, we’ve chosen influential soccer players that have made a huge impact on the field this past year! Music/EDM: Research shows that EDM is the quickest growing music segment and millennials are the driving force. So, we’ve chosen EDM DJ’s/producers whose uniqueness and talent has quickly ushered them into the spotlight. Talent above is for illustrative purposes only. Final talent will be agreed upon by Crave and Jägermeister.

MASTERS OF THE BLEND EVENTS (INGREDIENTS) OVERVIEW STRATEGY The ingredients of a great night are a blend of amazing moments that leave partygoers with the memories that matter. STRATEGY As legendary masters of the blend, we will execute three unforgettable events by activating the right blend of key “moments” amongst partygoers in key markets. HOW DOES JAGERMEISTER PLAY A ROLE? If it weren’t for Jägermeister, none of this would have happened. Dedicated Jägermeister toasts Live DJ performance DJ song unveil Glow bracelet light show Special Effects Photo Booth with social sharing…and many more

OPTION 2: JOURNEY TO THE TOP

Everyone has a dream, but it’s how we got there that matters. JOURNEY TO THE TOP OVERVIEW We all have dreams, and we all are looking for ways to make those come true. It’s easy to say what you want to happen, but it’s not easy to actually make that happen. We often forget that today’s greatest success stories took their own unique path to greatness – never straying from their determination to make something of themselves. This Fall, Jägermeister and Crave will highlight the journey – showcasing successful figures of today and their Journey to the Top. STRATEGY Drive favorable brand positioning by aligning a key pillar of Jägermeister’s success—Process—with powerful lifestyle content Millennials are passionate about Increase brand awareness of Jägermeister amongst Millennials via premiere access to an inspiring custom video series and exclusive local events Generate buzz and drive engagement by aligning with influencers who belong to the fastest growing interest groups amongst Millennials Everyone has a dream, but it’s how we got there that matters.

JOURNEY TO THE TOP CUSTOM BRANDED VIDEO SERIES (PROCESS) OVERVIEW Custom video series that will spotlight well-rounded, influencers as they share their personal life journeys, highlighting the unique process that brought them to each moment of success. It may not be the conventional path and it certainly wasn’t the same route for everyone, but something worked for these Influencers, and we’ll learn exactly why. STRATEGY 2 to 3 custom videos Up to 2 prominent influencers 100% SOV custom branded video Featured video treatment Heavily promoted via Crave’s social channels, and influencer’s social media accounts HOW DOES JAGERMEISTER PLAY A ROLE? We all have our own personal way of finding success Influencers will identify and toast to the key individuals that have helped shape their path to success. Influencers can discuss how Jägermeister has become part of their own rituals. Video will also feature a Jägermeister branded segment/treatment where the influencers highlight the key process most responsible for their success.

JOURNEY TO THE TOP Each influencer proposed falls within one of the fastest growing interest groups amongst U.S. millennials today. Lifestyle/Food: Research shows that a vast majority of millennials are foodies, becoming the tastemakers of what we eat. So, we’ve chosen influencer chef’s who are at the top of their game, recognized for their originality and culinary success. Sports/Soccer: Research shows that millennials are very passionate about soccer. So, we’ve chosen influencer soccer players that have made a huge impact on the field this past year! Music/EDM: Research shows that EDM is the quickest growing music segment and millennials are the driving force. So, we’ve chosen EDM DJ’s/producers whose uniqueness and talent has quickly ushered them into the spotlight. Talent above is for illustrative purposes only. Final talent will be agreed upon by Crave and Jägermeister.

Celebrating the journey to success JOURNEY TO THE TOP EVENTS (PROCESS) OVERVIEW The best moments in life don’t come out of thin air. Life is made from trial and error experiences, never knowing what will work and what could fail, but always putting your best foot forward and finding out your own key component to success. STRATEGY During our three events, we’re going to throw parties that embody key success stories – honoring and celebrating the achievements of others that make an impact on us today. HOW DOES JAGERMEISTER PLAY A ROLE? Celebrating the journey to success Dedicated Jägermeister Toasts Live Trap Music Performance Ice Sculpture Showcase Special Effects Photo Booth…and many more