Commercialization Training Program So what? who cares? why you? Investor Presentation Ten-Slide Template Title Slide Include your Tagline (an abbreviated version of your value proposition) Tagline – an abbreviated version of your value proposition The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout. wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template Copyright 2009 www.wendykennedy.com

Intro – The Team Management Team Advisors Credentials Track Record - who’s done this before? Domain experience Advisors Mentors, Coaches? wendykennedy.com inc. So what? who cares? why you?® Sample Ten-Slide Template

The Real Business Problem Commercialization Training Program The Real Business Problem What’s the real burning commercial problem? Include some “shock value” Bleeding from the neck pain. How big is the problem? Can you put some numbers around it? Throughout the entire presentation you must tie it back to the pain statement and the value proposition wendykennedy.com inc. So what? who cares? why you?® Sample Ten-Slide Template Copyright 2009 www.wendykennedy.com

Solution to the Problem High level discussion Draw out your idea on a napkin Include your concrete language Analogies and metaphors Status of the technology? Patents filed? Proprietary elements? Napkin drawing wendykennedy.com inc. So what? who cares? why you?® Sample Ten-Slide Template

Business Opportunity Provide an overview of the market space Discuss the key drivers impacting this market space Discuss the alternative categories and their positioning Highlight your “white space opportunity” wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Customers Who are your target customer segments? Profile what you know about them. Who are the decision makers and buyers? What criteria do they use? How long does it take? What’s the plan to target these segments? What lead customers will you work with? What will be your marketing & sales approach? wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Commercialization Training Program Go to Market Plan What is your segment by segment attack plan to capture the market? wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template Copyright 2009 www.wendykennedy.com

Product What is the “whole product” for your target customer segments? Consider value added elements. How far are you from a market-ready product? Stage of development? Proof of concept, beta, etc. When do you plan to launch your product? How long before revenue comes in? wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Path to Market How will you reach the customers? What type of market coverage? Regional? Global? Map your route(s) to market (channels) and relationships (partners). wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Competitive Edge What’s your competitive differentiator? How do you plan to sustain this? Who’s on your competitive radar? Why will you win out over these competitors? Consumer Mobile Biz Comm Tools Connectivity Camera Messaging * BB Pearl * Cingular 8525 * DELL Axim * HP iPAQ 6900 * Palm Pre * Blackberry Bold 9000 * TMobile DASH * Motorola Q * Cingular 3125 * Sprint HTC Mogul * Motorola RAZR * TMobile G1 * Nokia E71 * Sony Ericcson Walkman 8101 * Verizon LG Chocolate * Samsung Epix *iPhone 3G * AT&T Tilt Application Integration Battery life Intuitive Interface OS compatible wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

The Financial Model Summarize your three-year financial forecast. How many customers will you win in years one, two and three? How does the revenue scale? What is the price per unit of your product? What are your major expenses? When do you become profitable? wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Financial Forecast Example 12

Milestones What have you accomplished to date? What is noteworthy? What key items do you lack to accomplish your goals? wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

“The Ask” & Use of Proceeds How much money are you asking for? What will you do with it? What will you accomplish? When? wendykennedy.com inc. So what? who cares? why you?® Sample Ten-Slide Template

Investment Highlights Remind investors why you are a great investment Reinforce proof points from your presentation Things like: Customer engagements Partnerships Experienced team wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template

Commercialization Training Program Title Slide Include Your Value Proposition Tagline Tagline – an abbreviated version of your value proposition The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout. wendykennedy.com inc. So what? who cares? why you?® Investor Ten-Slide Template Copyright 2009 www.wendykennedy.com