The Pre-School Market by Pete Selby
£141m 15% Ambition 7% Nielsen Book Scan Data 2016 to 31st Aug
£4.5m £43.4m Book Scan 3% 34% Nielsen Book Scan Data 2016 to 31st Aug
Customer
Customer 1% Digital
Engagement
Format
Planned Impulse Browse Grocery Heritage
Impact
£7.3m 12% Impact Julia Donaldson Nielsen Book Scan Data 2016 to 31st Aug
Kerr, Judith
£375k £668k Kerr, Judith 78% Nielsen Book Scan Data 2016 to 31st Aug
Learning (Maths+Phonics) x Vorderman=FUN
New Ownership
Peppa Pig
£2.98m £1bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016
Questions?
Reluctant Readers
Seasonality
Nielsen Book Scan Data 2016 to 31st Aug and JS Sales Data 2015/16
Trust Understand your Customer Value
Wombles
Wombles X-Category and Licensing
$251bn 4% : $10bn £13bn £10.9bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016
Year Ahead and Opportunities