The Pre-School Market by Pete Selby.

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Presentation transcript:

The Pre-School Market by Pete Selby

£141m 15% Ambition 7% Nielsen Book Scan Data 2016 to 31st Aug

£4.5m £43.4m Book Scan 3% 34% Nielsen Book Scan Data 2016 to 31st Aug

Customer

Customer 1% Digital

Engagement

Format

Planned Impulse Browse Grocery Heritage

Impact

£7.3m 12% Impact Julia Donaldson Nielsen Book Scan Data 2016 to 31st Aug

Kerr, Judith

£375k £668k Kerr, Judith 78% Nielsen Book Scan Data 2016 to 31st Aug

Learning (Maths+Phonics) x Vorderman=FUN

New Ownership

Peppa Pig

£2.98m £1bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016

Questions?

Reluctant Readers

Seasonality

Nielsen Book Scan Data 2016 to 31st Aug and JS Sales Data 2015/16

Trust Understand your Customer Value

Wombles

Wombles X-Category and Licensing

$251bn 4% : $10bn £13bn £10.9bn Nielsen Book Scan Data 2016 to 31st Aug/LIMA Annual Global Survey 2016

Year Ahead and Opportunities