Advertising pitch by Keiyana Fausett Ivis advertising Advertising pitch by Keiyana Fausett

Product Bumble and bumble is an Australian lifestyle brand that incorporates the love of the beach and good hair into 1 bottle, An independent, boutique label, owned and operated by a small team of creatives. Found exclusively in Australia. Sexy, salty, sun-dried, wind swept styles - whenever, wherever. Arriving to store June through to October 2017.

Methods of appeal Cheeky Colour Fun Sex appeal Excitement Using sex appeal as the main method of appeal sends the message to the audience that if they purchase this product they will look like these models.

Target Audience The target audience for this product is predominantly girls, aged 15-25 looking to bring the beachy wave back to their hair at any time of the year. The hairspray caters to a broad range of hair types and colour. This spray is directed at girls who don’t have a lot of time to style their hair but are looking for a natural quick alternative to other sprays.

Price, Location & Month Billboard Location: Noosa Heads- because the shops and simular products and situated meters away from the beach and it will be easy to focus in on my target audience within this area. Month: December to January- this time of the year it is summer and there are more people around than at any other time of the year. The age group the product is targeted at is also abundant during these summer months. Price: for a 8 week period to have my billboard up it will come to a cost of $12,000 or $1,875 a week.

Product placement In order to successfully advertise this product to our young target audience, advertising on a billboard situated at by the coast or at the beach would be the obvious option because my target audience would predominantly hang around this area often. My second product placement would be an ad on channel 7. The ad will run during the programme home & away because it is most likely my target age group would be watching TV at this time. The ad will be presented during the middle and towards the end of the programme meaning it will hit the target audience best because most people are viewing the show at these points. If my ad effectively catches the viewers eyes than I successfully promoted my product.

Advertising rate cards Channel 7 Thank God You’re Here-$27 000 Grey’s Anatomy-$22 000 Lost-$5100 Today Tonight-$13 500 News-$14 000 (weekdays) $13 000 (weekends) Criminal Minds-$16000                        Sunrise-$2305 All Saints-$18 900 Deal or no Deal-$5895                Home and Away-$14 300 Packed to the Rafters-$24 000  

Marketing & Evaluation Ad tracking, cool hunter and equity research are the three most resourceful techniques I will use to get more information on the market for the brand and how many people know about it and use it. The cool hunter will assist in the persuasion in selling the product and influence/encourage the target audience to use the product.

Budget Models: $150-$200 per hour Cool hunter: $1000 per day + entry fee into a festival/music performance. Billboard including colour and size: $18,000 per 5 days Chanel 7 Home & Away Ad: $14,300 x2 Ad tracking: $1,765 Total:49,500

Billboard (Advertising medium)