Primary Longman Elect 4B Chapter 3 Text Type Advertisements
You have seen many advertisements You have seen many advertisements. Advertisements tell us about products.
There’s one in this supermarket window. Let’s take a closer look.
This advertisement has features that you can see in many advertisements.
The name of the company.
The prices, special offers and free gifts. Showing the discount price and the original price. Offering ‘buy one get one free …’ Bringing the items to your home when you spend a lot.
Colourful pictures of the products and eye-catching shapes.
Positive adjectives.
Now let’s compare.
These advertisements give the same information These advertisements give the same information. Which do you want to read? Sunny Snacks Yummy healthy snacks All our products are natural and we do not add any sugar. Good for growing children! Great discounts for April! Fruity Fruity Bars Bestseller! $30 $25 Nuts about Nuts! Jolly Fruit Free gift – a packet of peanuts Buy one get one free $45 $35 before the end of April! $15 Delivery charge $50. Free delivery with orders over $500!
Yes, this one looks much more interesting!
Let’s look at another advertisement.
Can you find the same features? The sweetest Sweets in the world! All our delicious products have extra sugar to make them sweeter than other candy! Hong Kong’s No. 1! $20 $15 Now half price! $30 $15 Buy one get one free before the end of June! $20 Fruit hits Bon bons Candy sticks Candy’s Candy Incredible June offer
The prices, special offers and free gifts. The name of the company. The prices, special offers and free gifts. The sweetest Sweets in the world! All our delicious products have extra sugar to make them sweeter than other candy! Hong Kong’s No. 1! $20 $15 Now half price! $30 $15 Buy one get one free before the end of June! $20 Fruit hits Bon bons Candy sticks Candy’s Candy Incredible June offer
Colourful pictures of the products and eye-catching graphics. The sweetest Sweets in the world! All our delicious products have extra sugar to make them sweeter than other candy! Hong Kong’s No. 1! $20 $15 Now half price! $30 $15 Buy one get one free before the end of June! $20 Fruit hits Bon bons Candy sticks Candy’s Candy Incredible June offer Positive adjectives.
What is the purpose of this advertisement? The sweetest Sweets in the world! All our delicious products have extra sugar to make them sweeter than other candy! Hong Kong’s No. 1! $20 $15 Now half price! $30 $15 Buy one get one free before the end of June! $20 Fruit hits Bon bons Candy sticks Candy’s Candy Incredible June offer To get you to buy Candy’s Candy.
It is June 21st. I want two bags of Bon bons and a bag of Fruit hits It is June 21st. I want two bags of Bon bons and a bag of Fruit hits . How much will I spend? You spend $35! The sweetest Sweets in the world! All our delicious products have extra sugar to make them sweeter than other candy! Hong Kong’s No. 1! $20 $15 Now half price! $30 $15 Buy one get one free before the end of June! $20 Fruit hits Bon bons Candy sticks Candy’s Candy Incredible June offer $20 (Bon bons) + $15 (Fruit hits) = $35
The End