Why we feel there should be change The current design falls short in these areas: > Lacks visibility, close-up and far away > Lacks contrast.

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Presentation transcript:

Why we feel there should be change The current design falls short in these areas: > Lacks visibility, close-up and far away > Lacks contrast > Does not utilize the current Access brand > Poor placement on taxis > Taxis are having a hard time with certain locations > Current decal not visible when taxi is coming toward a rider > Serial numbers will ensure taxis are authorized Access vehicles

The new Access Taxi Decal design > Simplified design > More recognizable from a distance > Only two colors for an easy read > Utilizing the current Access brand and our extensive color pallet

How the single A came about?

Proposed vehicle Beacon