Primary Longman Elect 3A Chapter 3 Text Type Advertisements
Advertisements tell us about products they want us to buy.
You may see advertisements for products like these.
Let’s look at some features.
Features
The name of the company.
Colourful pictures.
The types of products.
The prices.
The opening hours.
Where we can buy the product.
Special offers.
Messages asking us to buy the product.
Example What does this advertisement want us to buy?
Example Yes, a holiday! We don’t need to read it all, but we can see some of the same features.
Example The name of the company
Prices and special offers Example Prices and special offers
Example Pictures.
Example Where to buy.
Example Words like ‘fun’, ‘wonderful’ and ‘amazing’ are used to draw your attention.
Practice Let’s make an advertisement for some trainers. How can we make it look interesting? What information should we give and what words should we use?
Practice Super Sports Did I forget anything? How about this? $300 Special Offer! Buy 1 pair and get a second pair half price! Amazing new trainers! Did I forget anything? How about this?
Super Sports Amazing new trainers! Special Offer! Buy 1 pair and get a second pair half price! Amazing new trainers! $300
Practice Super Sports Special Offer! Buy 1 pair and get a second pair half price! Yes, we need to tell people where they can buy the trainers! Amazing new trainers! $300 Super Sports, 1/F, Moon Building, 84 Star Street, Causeway Bay Tel: 2821 1000
Super Sports Amazing new trainers! Special Offer! Buy 1 pair and get a second pair half price! Amazing new trainers! $300 Super Sports, 1/F, Moon Building, 84 Star Street, Causeway Bay Tel: 2821 1000
The End