Gender Focal Point Network Training & Orientation Visibility of Priority Gender Equality on the website & social media of UNESCO By Élisabeth Cloutier PRIORITY GENDER EQUALITY

Website *** We went from Simplify to TYPO3 a few months ago We want to have a more dynamic website & to generate visibility for Priority Gender Equality We also wish for our website to become a window for gender equality projects in Sectors, Field Offices, Institutes & Bureaux PRIORITY GENDER EQUALITY

Website Goals & objectives: Inform the general public of our activities, research and events Share information, news and publications related to gender equality & women’s empowerment Promote the work of UNESCO regarding Priority Gender Equality PRIORITY GENDER EQUALITY

Website How to surf ODG/GE’s website: By events By themes By events By resources (publications, tools, conventions, GFP Network documents, etc.) By features (special events, partnerships, etc.) Gender equality to be mainstreamed on the UNESCO website http://www.unesco.org/genderequality PRIORITY GENDER EQUALITY

Website Priority Gender Equality online The goal is to have all projects & content related to gender equality on our website So basically, we would like to collaborate with you! Everyone is invited to send in information We wish to create a more global approach PRIORITY GENDER EQUALITY

Website To jazz up our website, we are looking for: Events, publications & projects you could share with us Pictures, videos and photo galleries Contributions to UNESCO’s social media Example: Collaboration of ODG/GE with UNESCO Bangkok http://www.unesco.org/genderequality PRIORITY GENDER EQUALITY

Website Collaboration with Field Offices and Sectors: Send us your contributions & we will put a link to it on our website Let us know about your projects related to GE Send us your news & keep us posted on a regular basis! PRIORITY GENDER EQUALITY

Another way to collaborate: Social Media Who is on Twitter? On Facebook? On Weibo? Who « likes » the UNESCO Facebook page? Any followers of UNESCO on Twitter? What is social media? PRIORITY GENDER EQUALITY

Social media Social media: Web technologies for creating & exchanging user-generated content (resulting in community formation) Microblogging : Twitter Video : YouTube or Youku Social Networks : Facebook Source: Jeff Lee, ERI PRIORITY GENDER EQUALITY

Social media @ UNESCO Jeff Lee, social media & web coordinator jj.lee@unesco.org Interested in collaborating with ODG/GE and the GFP Network Please keep him informed of your projects and activities Good opportunity to provide major visibility for Priority Gender Equality PRIORITY GENDER EQUALITY

Areas of collaboration for GFPs: PRIORITY GENDER EQUALITY What to provide for social media Areas of collaboration for GFPs: Tweets Polls for Facebook Videos, photos & links Put ODG/GE + ERI teams in touch with celebrities and/or leading experts that you know & who could collaborate with UNESCO (videos, live chats & Tweets, etc.) NO Facebook, Twitter or other social media accounts to be created! Keep the ERI team informed! PRIORITY GENDER EQUALITY

Social media Tweets Every Tweet consists of a maximum of 140 characters; The goal is not to promote a project, but to share the concrete insights of the project itself; Content is key! When creating a Tweet, be creative! Ask yourself what information is sharable – what is something about gender equality & women’s empowerment that people would care about? * Remember to send it to ODG/GE * PRIORITY GENDER EQUALITY

Questions & discussion PRIORITY GENDER EQUALITY Thank you! PRIORITY GENDER EQUALITY