How We Promoted Safe Driving and Utilized the Media To Do It

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Presentation transcript:

How We Promoted Safe Driving and Utilized the Media To Do It Rachel Brosman and Olivia Checkalski

Wrecked Vehicle Display

Pledge Drive

Safe Driving Night

Kids’ Safe Driving Day

The Media

Preparatory Media Activities See handout Media Advisory: What are the main points of the event? Where should the media go to cover the story? News Release: What is everything the public needs to know? (Much more detailed) Prepare Talking Points Create News Release Develop Media Advisory Meet with Media Specialist

News Media Written articles Television spotlights Radio interviews http://fox11online.com/news/local/pledging-not-to-text-and-drive

Social Media Twitter & Instagram- Used existing follower base on Appleton North DECA accounts Facebook page In-School Promotion: Emails Announcements

Moving Forward Passing off to younger students to continue the campaign Possibly focus on more safe driving topics than just texting and driving State Farm “Celebrate My Drive” contest Continue working with Tom’s Drive In