Key ICT and Extension Issues

Modified ACABC Scheme Enlarged eligibility criteria Enhanced financial norms for training Additional 10% charges for NE & Hill States Refresher Training for Successful agri-preneurs Existing capital & interest subsidy replaced with Composite Subsidy (36% and 44%) Enhanced ceiling cost of the projects for subsidy purpose (20 / 25 lacs and 100 lacs)

Physical Target & Achievement ACABC Over the Years… Year Physical Target & Achievement Target (Training) Achievement Ventures Established Success Rate (%) 2002-03 3245 3058 416 13.60 2004-05 3500 2977 783 26.30 2006-07 3000 3149 1081 34.33 2008-09 2503 824 32.92 2009-10 2564 1111 43.33 2011-12 4000 4015 2139 53.28 2012-13 4400 4439 2250 50.69 2013-14 4500 4451 2320 52.12 2014-15 (upto Dec. 2014) 4725 4552 1348 29.61 Total 46470 41672 16663 39.98

State-wise Progress (18-11-2014) Sl.No. State Trained Established 1 Andhra Pradesh 801 312 2 Arunachal Pradesh 31 3 Assam 561 185 4 Bihar 3,038 1,078 5 Chandigarh 6 Chattisgarh 395 194 7 Delhi 15 8 Goa 9 Gujarat 1,240 464 10 Haryana 521 11 Himachal Pradesh 416 108 12 Jammu and Kashmir 1,241 167 13 Jharkhand 573 136 14 Karnataka 2,826 1,153 Kerala 190 45 16 Madhya Pradesh 1,137 431

S.No. State Trained Established 17 Maharashtra 8,918 3, 887 18 Manipur 412 119 19 Meghalaya 10 3 20 Mizoram 34 21 Nagaland 174 22 Orissa 507 105 23 Pondicherry 99 66 24 Punjab 496 183 25 Rajasthan 2,478 888 26 Sikkim 9 27 Tamilnadu 4,469 2,310 28 Telangana 912 330 29 Tripura 1 30 Uttar Pradesh 8,370 3,842 31 Uttarakhand 350 98 32 West Bengal 601 159 Total 40,833 16,490

AGRO-VENTURES ESTABLISHED (18-11-2014) Sl. No. Name of the Activity No. of Agriventures Established 1 Agri-Clinics 2,449 2 Agri-Clinics and Agribusiness Centres 6,052 3 Agro-Eco Tourism 10 4 Animal Feed Unit 44 5 Bio-fertilizer production and Marketing 98 6 Contract Farming 54 7 Cultivation of Medicinal Plants 111 8 Direct Marketing 168 9 Farm Machinery Unit 465 Fisheries Development 293

No. of Agriventures Established Sl. No. Name of the Activity No. of Agriventures Established 11 Floriculture 95 12 Horticulture Clinic 125 13 Landscape + Nursery 109 14 Nursery 410 15 Organic Farming 85 16 Pesticides Production and Marketing 34 17 Post Harvest Management + value addition 232 18 Fisheries Clinic 19 Seed Processing and & Agri-business 311 20 Soil Testing Laboratory 100

No. of Agriventures Established Sl. No. Name of the Activity No. of Agriventures Established 21 Tissue culture unit 28 22 Vegetable production & Marketing 149 23 Vermi Composting / Organic manure 469 24 Veterinary Clinics 823 25 Crop production 187 26 Dairy/Poultry/Piggery/Goat etc 3,314 27 Rural Godowns 46 Production & Marketing of Bio-Control Agents 14 29 Agriculture Journalism 16 30 Sericulture 42 31 Mushroom Cultivation 68 32 Apiary 74 Total 16,490

AGRO-VENTURES ESTABLISHED TOP FIVE STATES as on (18-11-2014) Maharashtra - 3887 Uttar Pradesh - 3842 Tamil Nadu - 2310 Karnataka - 1153 Bihar - 1078 9 9

Role of States State / UT Governments can act as facilitator for both farmers and agri-preneurs. Farmers can be recommended/advised to utilize the services of ventures established under the scheme ACABC. Subsidy involved inputs can be distributed through these agri-ventures. The 10% allocation for PPP mode under ATMA/ RKVY Projects can be earmarked for ACABC. State Departments/SAUs coordinate with NTIs to create awareness about the scheme. State level SAMETIs may coordinate for Scheme activities in the State in consultation with MANAGE. SAMETIs may also take up the role of a Nodal Training Institute

Restructured Kisan Call Centres (May 2012) Voice/Media Gateways (IPPBX based decentralized system). Dedicated MPLS leased line network with dedicated bandwidth. Call barging and 100% call recording facility. SMS to caller farmers providing a gist of advisories given to them on phone in local language Voice mail system for recording farmer’s queries with provision for call back. Facility of video conferencing for upgradation of skills of KCC agents. Full Involvement of State Governments, KVKs and SAUs in Call Escalation Matrix & Training Centralized monitoring of KCCs at different locations. Integration of KKMS (www.dackkms.gov.in) with CSCs (www.csc.gov.in) Total 1.77 crore calls registered at KCCs since inception (till Nov. 2014). Aim is to reach at least one third the farmers households, once in an year.

High level Architecture of KKCs KCC Networking

Number of seats of 14 KCC locations Sl No State/ UT KCC Location 6AM to 2PM 10AM to 6PM 2PM to 10PM Total Shifts 1 Andhra Pradesh Hyderabad 8 2 18 Bihar Patna 5 16   Jharkhand 3 Delhi Jaipur 38 Rajasthan 15 4 Gujarat Ahmadabad 10 23 Dadra & Nagar Haveli, Daman & Diu Haryana Chandigarh 7 Punjab & Chandigarh Himachal Pradesh 6 Jammu 9 Karnataka Bangalore 17 Kerala Lakshadweep Madhya Pradesh* Jabalpur Chhattisgarh Maharashtra Pune 19 42 Goa Tamil Nadu, Puducherry Coimbatore 11 Andaman & Nicobar Uttar Pradesh Kanpur 21 54 Uttarakhand 12 West Bengal Kolkata 13 Orissa Bhubaneswar 14 Arunachal Pradesh Guwahati Assam Manipur Meghalaya Mizoram Nagaland Sikkim Tripura Total 166 172 376

Year wise Number of Calls Received since inception (Jan Year wise Number of Calls Received since inception (Jan.2004 to March 2014)

State-wise Number of Calls Received since inception (January, 2004 to November, 2014)

Monitoring Mechanism Local Monitoring over console Call recording Call barring Farmers feedback over phone Monthly MIS reports Monitoring at central level Decentralised monitoring through VPN connectivity Periodic visit of designated officers to KCCs for monitoring purpose Reviewing feedbacks of visiting officers from different organisations to the KCC Feedback of the farmers over IVRS

Existing Call-Escalation Matrix Revised Call-Escalation Matrix State level Officer Level III / Nodal officer SAU If Query not answered or not related to L-II Query escalated, to be replied in 1-2 weeks Call Conferencing Expert (SAU/ State/ICAR) District level Officer Through post or call-back KVK Query escalated, to be replied in one week If Query not answered Block level Officer call conference Experts Kisan Call Centre Query forwarded, to be replied in 2-3 days Query answered Common Service Centre Farmer Farmer KISAN CALL CENTRE - CALL ESCALATION MATRIX

Escalation System Development A State Level Designated Officer (SLDO) will create User Ids for various specializations/locations of the State/District level. State Nodal Officers of the Kisan Call Centres shall be the SLDOs for Agriculture sector at the State level. States (SLDO-A) to designate 4 State Level officers respectively from Agriculture, Horticulture, Animal Husbandry & Fisheries sectors respectively in the format given in Annexure-I. These designated officers can login at URL www.dackkms.gov.in with their e-mail ID sent to us. Password corresponding to this e-mail ID has been sent by e-mail. Password needs to be changed on the first login. After logging in, SLDO will create users at the State and district level in such a way that all specializations as listed in the software by way of a multi check box are covered by a set of officers. SLDOs will create users at District level and one of the users at at the District level by identifying one officer in each sector at the District level. Such Officers District Level Designated Officers (DLDOs) in every district will need to be enabled by using the appropriate check box.

Escalation System Development Level II of the escalation after Kisan Call Centre starts at the Block Level, it is necessary to create at least one user in every Block for each Department. While sector wise SLDOs will be there at the District Level only one such officer from the Agriculture Department for all the 4 sectors will suffice. The farmers can also visit Common Service Centre (CSC) to get the answer to their queries The database of farmers’ queries given at CSC will also be available at KCC and vice versa. Thus, a KCC agent can convey solution to a CSC query by making an outbound call to the farmer. Blocks where either IT infrastructure or broadband connectivity is not available, need not be assigned codes as of now. MIS reports and query options have been provided for viewing the status of escalated queries Sr level officers may, therefore, keep a track of answers given at lower level to get the erroneous answers (if any) rectified or there may be suitably advised.

User manual for creation of user IDs at State/District/Block Level for implementing revised KCC Call Escalation Matrix Step 1. Designating SLDO Officer for Agriculture generating IDs for State/District level. For creating State Level User(Level4) A. Go to http://dackkms.gov.in/ B. First login (using your user-id and password)

C. After login, Click on “Create New User” option.

D. Now select Level, Sector and State of which level user you like to create. E. After Selecting Level, Sector and State Click Add New Button. Now Enter User Name, Select Designation, Enter Mobile No, Enter Email-Id, Select Specialization and Click Save button.

F. A State Level user will be created F. A State Level user will be created. Registered user will received User ID and Password at his/her email-id. User Can Login via using User Id or Email Id. Note:* If infrastructure is not available in the State, District, Block Level for which user is being created need to uncheck “Infrastructure Not Available” option and click Save button.

3. For creating District Level User(Level3) All steps are similar as followed in case of creating State Level User except point 1.D A. For creating District Level User select Level, Sector, State and District. After selecting all fields click on Add New button. District Level user will be created. For example..

3. For creating Block Level User(Level2) All steps are similar as followed in case of creating State Level User except point 1.D For creating Block Level User select Level, Sector, State, District and Block option and click on Add New button.

For creating SAU User All steps are similar as followed in case of creating State Level User except point 1.D For creating SAU User select Level, Sector, State and SAU option. In SAU dropdown, select respective university for which SAU user to be created. Then, Click “ADD New” Button.

Proactive Involvement of States Envisaged Appointment of a Nodal Officer for KCCs. Close monitoring by the Nodal Officer - Supervision of quality of extension services rendered by KCCs Keeping the KCC agents apprised about new scheme/programmes/contingency plans at State level. Providing the KCC agents with latest versions of State level guide books and booklets Organization of monthly video conference on pre-announced dates Weekly feedback from KCCs regarding the nature of calls received at the KCCs Implementation of revised escalation matrix under KKMS and monitoring by higher level on answers given at lower level - Creation of login IDs for different levels of officers Coordinate with the State IT Department to get the KCCs rolled out through the CSCs Field exposure to FTAs as a ATMs and ATMs from respective places go as FTAs for getting exposure to ICT based extension Provide adequate publicity to the scheme at their level. Awareness about fake agencies in the name of KCC Need for regular Farmers Feedback, mechanism being put in place - impact assessment of the Scheme Roster of Call Conferencing Experts Short season specific text messages which are converted into voice messages and played during call waiting period of farmer.

Future strategy Improving Tele network in North East Motivating farm women, illiterates/ less literate to use KCC Updation of State and District wise KKMS data on regular basis. Linking KKMS to other agriculture based portals KKMS integrated with Common Service Centres (CSCs) Reach at least one third the 12.73 crore farmers households, once in a year (about 4.25 crore calls/year). Proportionate increase in the number of Call Centre Agents from present 376 to 2426 in the fifth year of 12th Plan Period to receive & answer farmers’ queries. Massive publicity needed to achieve this increase States to own KCC

Diploma in Agricultural Extension Services for Input Dealers (DAESI) Programme Supplementary Manpower through DAESI - Another avenue for involvement of private entrepreneurs in extension related activities. So far, 2130 input dealers have been trained by MANAGE and given diploma. In addition to this, University of Agricultural Sciences, Bangalore has conducted a DAESI like programme on its own. some States like Orissa have subsidized this programme by providing Rs 15,000 per candidate out of RKVY funds. This step of Orissa Government has proved successful. This programme should be up-scaled in the following manner assuming a batch size of 40: (i)100 courses by MANAGE facilitators = 4000 (40x100), (ii) 25 Agri Business Companies with 4 courses each = 4000, and (iii)100 courses by NGO/SAU/ICAR KVKs = 4000. (Thus, 12000 candidates would be trained each year). The training cost is proposed to be subsidized to the extent of ` 10,000 in case of (i) & (iii) and `5,000 in case of (ii) above. In those cases where Agri Business Companies are involved, cost sharing pattern would be 25:25:50 (Dealer: Government: Company). The funds would be released to SAMETI.

Progress under Diploma in Agricultural Extension Services for Input Dealers (DAESI) From 2004-2005 to 31.12.2014 Sl. No. Year Andhra Pradesh Tamilnadu Maharashtra Orissa Jharkhand West Bengal Total Progra mmes Candi dates Program mes Progr amme s Cand i dates Progr amm es Programm es Candidates   Completed 1. 2004-05 2 46 1 18 - 3 64 2. 2005-06 4 127 3. 2006-07 6 205 24 7 229 4. 2007-08 12 523 23 16 14 562 5. 2008-09 462 6. 2009-10 234 17 251 7. 2010-11 9 352 8. 2011-12 123 5 154 8 277 9. 2012-13 192 30 222 10. 2013-14 302 89 391 11. 2014-15 173 75 25 59 77 11 409 70 2739 33 209 90 3346 12. Under progress 2014-15 292 220 180 81 20 773

Farmers Portal Total Number of dealers for Seeds/Pesticides/Fertilizers/machinery and number of dealers for who data entry is done Contact details of dealers Dealer details may also provide information on level of license i.e. block, sub-division, district, zone or State Monitoring the expiry of licenses of dealers of S/P/F Levels of Licensing Authorities and their designations for S/P/F Contact details of all the licensing authorities in the States Whether PoPs are available NARP Zone wise, all the available PoPs Data Entry on Storage Upload boklets and flyers Farmer Friendly hand book in Tamil