Buying Decisions of the styles

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Presentation transcript:

Buying Decisions of the styles

Buying Decisions: D-Style . Achievement Easiness and quickness Make them a pioneer or different from the masses Building their status Possibility to win Ability to buy quickly and move on Make them look strong, independent, a risk taker

Buying Decisions: I-Style Recognition and visibility Popularity Feelings and emotions Maintenance or improvement in atmosphere Feeling of belonging Testimonials and references Fun Ability to meet new people

Buying Decisions: S-Style Security Reliability Safety Maintenance of existing routines and systems Structure Fairness and justice Family-issues Removal of threats and uncertainty

Buying Decisions: C-Style . Logic Plenty of information to make “good” decision Clear, cold facts and details Factual comparisons Study/test results Security Safety Clear instructions