Buying Decisions of the styles
Buying Decisions: D-Style . Achievement Easiness and quickness Make them a pioneer or different from the masses Building their status Possibility to win Ability to buy quickly and move on Make them look strong, independent, a risk taker
Buying Decisions: I-Style Recognition and visibility Popularity Feelings and emotions Maintenance or improvement in atmosphere Feeling of belonging Testimonials and references Fun Ability to meet new people
Buying Decisions: S-Style Security Reliability Safety Maintenance of existing routines and systems Structure Fairness and justice Family-issues Removal of threats and uncertainty
Buying Decisions: C-Style . Logic Plenty of information to make “good” decision Clear, cold facts and details Factual comparisons Study/test results Security Safety Clear instructions