Jennifer Jones info@jenniferjones.co (317)597-0282 Business Development Chief Amazement Officer EMAIL info@jenniferjones.co PHONE (317)597-0282 SOCIAL www.linkedin.com/in/jenniferjonesco WEBSITE www.jenniferjones.co PROUDLY PRESENTED BY Name of prospect Company Date

The revolution is now. Since the creation of the smartphone, a revolution of epic proportions has occurred. Virtually everyone is carrying around a personal computer that is more powerful than the computer that put a man on the moon. Entire industries have either changed or become extinct.

Mobile allows for constant connectivity. Hourly distribution of searches by platform.

Consumer Buying Cycle ZERO MOMENT OF TRUTH Interest Research Purchase Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made. Experience Post-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.

Decisions are made before entering a store. When purchase decisions are made by shoppers. 2010 2011 2012 2013 2014 60% 75% 83% 83% 85% 40% 25% 17% 17% 15% Before Entering a Store In-Store

Reputation Intelligence Monitoring your virtual doorway 24/7/365 and reporting to you automatically….

A business’s virtual doorway is what you say about yourself. DIGITAL FOOTPRINT

A business’s virtual doorway is what others say about you. DIGITAL SHADOW

Visibility with listings on The Big 4. Google+, Bing, Yelp and YP! The Big 4 places to be found online, we will get your business listed.

Getting started is easy! Just confirm the business listing is correct. Business Name Street Address Zip Code State Phone Number Website Business Category

Monitor your listings for accuracy & presence.

The 3 things every business needs. Google+ 1 2 Google reviews 3 Consistent business listing data on relevant online sources.

Search results are like a shopping mall where every store sells the exact same product or service.

Online Reviews = Revenue 70% Customers who read consumer reviews to ensure they are purchasing the right product or service. US customers who say their buying decisions are influenced by online reviews. The amount of new business companies with positive reviews can convert when compared to companies with ZERO or negative reviews. Consumers who consider user generated reviews important or extremely important. 90% 183% 82%

Are you listed and reviewed where new prospects are searching? 92% of consumers now read online reviews (vs. 88% in 2014) https://www.brightlocal.com/learn/local-consumer-review-survey/

What would you do if someone was in your store reviewing it right now? Engage the Reviewer. WHY ENGAGE What would you do if someone was in your store reviewing it right now?

3 Steps to Respond to a Negative Review

1. Say You’re Sorry! 1 I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience!

2. Leave Some Marketing 1 I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience! 2 This must be an isolated incident, as normally people rave about our customer service - from the food to the staff, we’ve won numerous awards. I am anxious to hear what happened to see if we can rectify the situation.

3. Get the Customer on the Phone! 1 I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience! 2 This must be an isolated incident, as normally people rave about our customer service - from the food to the staff, we’ve won numerous awards. I am anxious to hear what happened to see if we can rectify the situation. 3 I’d love for you to call me so we can work this out. My name is Amy Brown, and I’m the owner - please give me a call at 555.666.7777.

Two steps to positive review success. 1 2 ENGAGE The Reviewer Why Engage? What would you do if someone was in your store reviewing it right now? HARVEST Word of Mouth Encourage customers to leave online reviews. Publish review highlights in your social marketing.

Share positive reviews. 1

Intelligence to run your business better. Think of reviews as management tools. Intelligence to run your business better. Good Reviews Accolades Goal Setting Bad Reviews Staff Training Policy Issues

Service industry needs to monitor the virtual doorway. 93% of US consumers check reviews before dining or shopping. http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/

Email daily alerts to key members of your management team. Owner New Review Found! General Manager Assistant Manager Chef Sous Chef Bar Manager

Successful social marketing is about three things: 1 2 3 Customer Service Generating Leads Building Fans

Posting interesting & relevant content is key. And remember to vary your posts. No one would watch a TV channel with 24/7 commercials, so why would they do that online? Throw in some entertainment!

Jennifer Jones info@jenniferjones.co (317)597-0282 www.linkedin.com/in/jenniferjonesco www.linkedin.com/in/jenniferjonesco Jennifer Jones Business Development Chief Amazement Officer EMAIL info@jenniferjones.co PHONE (317)597-0282 SOCIAL www.linkedin.com/in/jenniferjonesco WEBSITE www.jenniferjones.co