Introduction/Training

What you will get out of the training Introduction to SWOOP – what it is and why you’ll love it Tips and tricks – practical knowledge and how it can help What next? - get started on your journey to better collaboration

Who is most like you? SWOOP personas for individual insights OBSERVER Little or no participation Replies, but less of a conversation starter Seeds conversation OBSERVER BROADCASTER RESPONDER CATALYST ENGAGER

What do you do? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed) I read posts, but don’t participate myself

What are you? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed) I read posts, but don’t participate myself Observer

Broadcaster What are you? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed) I read posts, but don’t participate myself Broadcaster

What are you? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed) I read posts, but don’t participate myself Responder

What are you? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed) I read posts, but don’t participate myself Catalyst

What are you? I post links to, or attach, interesting content I think people want to know about I post updates to my team/colleagues about things they need to know I call out colleagues for a job well done I ask people for help with problems/challenges I reply to requests for input/assistance where I can add value I often prompt people to participate (@mention/cc others) I hit ‘Like’ whenever I see a post/reply that I like, or something I want to show support for My posts always get replies and/or likes I am often encouraged by others to add input (am being @mentioned/cc’ed I read posts, but don’t participate myself Engager

How can working as a network help you? Research shows that the if you have a large network and collaborate with a range of people, rather than a small and select group, you are more likely to benefit from: More chance for growth within your organisation Diverse opportunities Access to a broader range of resources and help when you need it Visibility and recognition The original research on the benefits of 'weak ties' (casual/open/diverse as opposed to tight/cohesive/closed networks) was identified by Mark Granovetter in this paper - https://sociology.stanford.edu/sites/default/files/publications/the_strength_of_weak_ties_and_exch_w-gans.pdf

What if you could accurately measure how effectively you collaborate? If you measure something then you are more likely to develop and maintain positive behaviors around it. That’s why tracking devices like Fitbit are so popular – they empower us to make data-driven choices to improve our health. Imagine if you didn’t have to guess how well you were collaborating on Yammer, but could accurately measure it instead? What behaviors would this enable you to change?

Introducing SWOOP! SWOOP is a Yammer analytics platform that analyses our behavior and interaction and provides deep and meaningful insights to help us collaborate more effectively. Notifications Groups Groups Networks

SWOOP not Snoop SWOOP is designed to help you make the most of your collaboration opportunities. Your data is protected from external eyes – we take your privacy seriously! What you see in your Personal tab is for your eyes only Your name will appear in other tabs or other’s SWOOP analytics if you are in the top 10; it shares the positive things you do! - SWOOP at the back end only stores and analyses meta-data (user ids, topic ids etc…) that is translated in browser session by you, the person who opens Yammer/SWOOP

How to access SWOOP analytics First, let’s get started by logging in to SWOOP! Open up a new tab in your browser and type in: company url ‘.swoopanalytics.com’ * In this example we are looking at the IT Pro Network, so the url is ‘itpronetwork.swoopanalytics.com’. Notifications Groups Groups URL Networks

How to access SWOOP analytics You will be asked to log in to your Yammer account and accept the necessary permissions. This allows SWOOP to access the necessary information to create your personal SWOOP environment. Click ‘Log In with Yammer’. Notifications Groups Groups Networks

Navigate around SWOOP Now you’re in SWOOP, how do you use it? The tabs at the top of the page let you navigate around. You can click between them to get analytics about your personal use of Yammer, how your business unit is doing, explore a topic, delve into a Yammer group, and get an all up view of the enterprise. Notifications Groups Groups Networks Click the tabs

Choose what you see The cog at the top right of each page is where you go to change the data being analysed, so what shows up in your SWOOP tabs. Click on the cog to change your settings, including: Date range Report types Notifications Click the cog Groups Groups Networks Default – 3 months Compare – only available to verified admins

Discover the detail Click the ‘i’ The SWOOP dashboard is made up of a number of boxes, each showing a different report or data point. Click on the ‘i’ in the top right corner of each box for lots of useful information about what that box means, including: An explanation and detail about it’s content – what is the box or report telling us? How is it measured? Useful hints and tips - how can this information can help you improve your collaborative behaviour? Notifications Groups Groups Networks

Key Statistics In each of the tabs you will find a box showing ‘key statistics’. In the Personal tab, your key statistics shows the total number of messages, replies, likes, mentions and notifications were sent by you and to you in the data range. Notifications Groups Groups Networks Key statistics

Visualise your network Notifications Still in your Personal tab, you will find your ‘Network Map’. This shows who you have interacted with in the specified time-frame using Yammer. Find your image (hint: look for the coloured circle!) and see who you are connected with. Grey lines mean you have a one-way connection with that person, and red lines mean your relationship is two-way. The coloured boxes around each image represent that person’s business unit. Are you surprised by any of the connections on your map? Who’s missing? Who else could you benefit from or help? Groups Groups Networks

Your SWOOP persona? OBSERVER BROADCASTER RESPONDER CATALYST ENGAGER Groups Networks OBSERVER BROADCASTER RESPONDER CATALYST ENGAGER Little or no participation Posts, but receives few responses Replies, but less of a conversation starter Seeds conversation Balance post/reply give/receive

? Your Turn! What is your SWOOP persona? Was it what you expected? Notifications What is your SWOOP persona? Was it what you expected? Groups Groups ?

Your Turn! Notifications In the Personal tab, find your Most Engaging Post in the last 30 days. Was it what you expected? Hint: remember the cog at the top right of the page. Groups Groups ?

Understand a group Navigate across to the ‘Yammer Group’ tab for insight into a particular group, including how active it is and who the top influencers are. This is extremely useful if you are a group admin, are running a campaign or project in a group, or want to get inspired. Groups Groups Networks

Change the Group Want to get information about a different group? You can change the Yammer group in SWOOP by clicking on the cog on the top right of the ‘Yammer Group’ tab. Once in the settings window, go to ‘Yammer Group’ and click on the search bar. Start typing in the name of your desired group (be specific). Groups Groups Networks

Change the Group A drop-down list of Yammer groups will appear, based on the group name you input in the search bar,. Click on the ‘+’ sign next to the group you want (make sure to click ‘-’ next to any groups you don’t want analysed). Click ‘OK’ in the drop-down, then ‘OK’ again to apply the new settings and see the results! Groups Groups Use the ‘+’ and ‘-’ to select your group Click ‘OK’ Networks Click ‘OK’

Change the Group You can check which Yammer group is currently being analysed in the ‘Yammer Group’ tab by looking at the top left corner of the page. Your group will be displayed in red. Check your group Groups Use the ‘+’ and ‘-’ to select your group Groups Networks

Compare Groups SWOOP also allows you to compare multiple Yammer groups, so you can see activity levels and usage relative to other groups in your network. To compare groups, click on the cog in the ‘Yammer Groups’ tab to access the options menu. Go to ‘Comparison’. In the text bar above ‘Enter List Name’, type in the name you would like your group comparison to be saved under (it’s important to do this before choosing your groups!) Click to create list Groups Groups Networks

Compare Groups Once you have chosen your list name, you can start typing in the Yammer group names you would like to compare in the search bar reading ‘search to add group’. Use the ‘+’ button to select the correct group/s from the drop-down list. Remember you can click ‘-’ to de-select any groups that are not required. Click ‘OK’ in the drop-down menu, and to apply the settings in the Options Menu. 1. Search for group(s) Groups Groups 2. Click ‘+’ to select Networks 4. Click ‘ok’ 3. Click ‘ok’

Compare Groups You should now be back in the ‘Yammer Groups’ tab. Scroll down to find the ‘Benchmarking’ box. Here you will a table comparing your chosen groups; filter by number of users, posts, replies, likes... Groups Groups Click ‘OK’ Networks

? Your Turn! Think of your favourite Yammer group. Notifications Think of your favourite Yammer group. In ‘Yammer Group’ tab, change the group so that you get insights into your chosen group. Hint: remember to click on the cog on the right hand side of the page. ? Groups Groups Networks

What’s the most active group in our network? Notifications The ‘Enterprise’ tab shows you collaboration trends across the entire network. One of our favourite boxes here is ‘Most Active Groups’, which shows the top 10 most used and biggest groups within the Yammer network. Groups Groups Networks

Influencers, not Spammers Another great report within the ‘Enterprise’ tab is ‘Influential People’. Influential people are those who engage with the greatest number of people. Being ‘influential’ is about creating meaningful contributions that others are interested in and engage with. It’s not about spamming the network! Networks

Your Turn! Notifications In the ‘Enterprise’ tab, find the most Influential Person in your network. Is this who you expected? Why do you think they are at the top of the list? ? Groups Groups Networks

? Your Turn! Think of your favourite Topic. Notifications Think of your favourite Topic. In the ‘Topic’ tab, see what the response rate is (%) for your chosen topic. Is that what you expected? ? Groups Groups Networks

GO Call to action In the next week, we challenge you to: Log in to SWOOP – share one thing you found interesting or surprising during the training exercises in the Yammer SWOOP group Interact with 1 key influencer via Yammer Introduce 1 colleague to SWOOP GO

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