Kelly Avery NRG Direct Mail Account Manager

Print it… Pack it… Post it!!!

Ian Jones, Lottery Manager said: “Outsourcing the work to NRG was simple and straight forward, the attention to detail and customer care afforded was excellent. Quite simply we couldn’t handle such a large project in-house, the quality of work and advice we received ensured we could concentrate on selling our tickets rather than getting tied down in the administration. We also used Sterling Management to administer the responses and process the funds received.”   “The result proved worthwhile, achieving 350% of our income target.”

Nicola Smith, Lottery Administrator said: “Previously we used several suppliers, NRG gives me a one stop shop, making it much easier to co-ordinate lots of different things to get to a point that the final mailing can go out. Your existing relationship with Sterling has also made things easier for me, you communicate with them directly instead of us having to be a go between. You are competitive on your rates, as a small charity we have to consider cost, I did go to another mailing house earlier this year to compare but you still worked out better for us.”   “Everything works seamlessly.”

Keith Witham, Director of Fundraising said: “The Team NRG are really great, whatever the campaign they react quickly, are adaptable at short notice and enable us to get the best results from our DM campaigns. We always use them to cross-publicise other fundraising activities as well.”   “I can highly recommend NRG!” Results of other campaigns… Light up a Life Appeal The annual income from Light up a Life has increased from £20,000 a year in 2003 to an average of £125,000 a year over the past three years.  This has been achieved with the help of NRG since 2008, by targeting potential donors and using a highly personalised appeal letter, including the names of In Memory dedications in both the outgoing letters and pre-printed on the reply forms, and through the use of targeted personalised reminders. Sunflower Memories Appeal A second annual DM appeal was introduced in Spring to raise additional income.  In the first year it raised an extra £9,000, by year 3 that had grown to over £60,000.  The basis of the appeal is to remember loved ones. The appeal was introduced because it was felt the LUAL had hit a natural ceiling, LUAL has however continued to grow!

Superdraw/Raffle Mailers Use mailings to increase the exposure of your Lottery to both players and non-players through… Superdraw/Raffle Mailers 2nd Number Mailers (with a potential 8-10% conversion) Other Opportunities: Light up all Life In Memory Appeal Newsletter Mailers