2016 MLB Regular Season Hit a Home Run with
71% 62% 68% 53% MLB Fans At A Glance of MLB fans are 40+ have a HHI of $75K+ 71% 62% of MLB fans are men are homeowners Source: Sep 2014 – Aug 2015 Scarborough, NY DMA
MLB Fans Watch TV 33.3% of individuals who are very interested in the MLB have watched 20-59 hours of television in the last 7 days. Source: Sep 2014 – Aug 2015 Scarborough, NY DMA
211 193 MLB Fans Use the Internet and Mobile Devices From cable television, to online and mobile devices, connect your brand with the MLB fan base everywhere they go! 211 Those individuals who are very interested in Major League Baseball are 111% more likely to use a device to check sports scores and updates. 193 MLB fans are 93% more likely to use an app on any device to watch live sports. Source: Sep 2014 – Aug 2015 Scarborough, NY DMA
Boys of Summer | 2015 Ratings Highlights Telecast Network Rating Average Audience Date Range MLB Baseball ESPN 1.48 1,685,000 4/1/2015 – 9/30/2015 1.36 1,545,000 1.25 1,425,000 1,419,000 1.18 1,346,000 Source: 2015 Rentrak National Ratings, Telecast Detail n/a, Date Range represents regular season timeframe
Schedule | Showseeker and/or SOS To find schedules for the teams in your market or region log onto Showseeker, SOS, affiliate site programming grids or contact marketing@viamediatv.com. And – don’t forget support programming like ESPN SportsCenter, ESPN Baseball Tonight, FS1 FoxSports Live, MLBN MLB Tonight, MLBN QuickPitch
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2016 MLB Regular Season Hit a Home Run with