Client Data – What’s Next Industry Trends Sherrif Karamat, CAE – COO PCMA

agenda . . . PCMA overview Data collection Trends Questions

PCMA’s Vision Statement The leading organization for meeting and event professionals.   Global Vision: PCMA is the definitive global authority on meetings, conventions and business events.

PCMA members More than 37 countries represented Advisory Groups PCMA members More than 37 countries represented 6,400+ members and 50,000 customers 17 Chapters located in Mexico, Canada and USA 68% 10+ industry experience 78% key decision-makers 40% Associations 10,000+ members 23% corporate / independent 29 meetings per year More than 1 million meetings annually

data collection . . .four streams Clients/Organizer Exhibitors Attendees Vendors Data Mining Data Sharing

trends. . . Staffing Data Analysis Service Offerings Sales Approach What is next

staffing. . . Staffing – data scientists Data Analysis Data sharing Sales Approach

Flexible space

Food and beverage

This is the single most important trend in the world today. Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected. This is the single most important trend in the world today. Thomas L. Friedman A Theory of Everything (Sort of) ----- Meeting Notes (1/9/13 13:14) ----- Why does our industry exist?

Bandwidth Trends In 2015, It would take over 5 years to watch the amount of video that will cross global IP networks every second. 1000 MB = 1 GB 1000 GB = 1 TB 1000 TB = 1 PB 1000 PB = 1 EB All Traffic – NA Wired Business – NA Wireless Business - NA Overall traffic driven by video – nearly 30% of US download traffic at peak times is Netflix Wired business use set to double over the next 5 years Wireless business use set to grow almost exponentially (but still 65 times less than wired in 2015) Expect trend in meetings to follow domestic growth (doubling in 5 years) plus a larger reliance on the wireless infrastructure

PCMA 365/PCMA TV

sales approach . . .

Questions?