Retail Sensitization Day 1 Session 3

Session Content What is retailing? Organised Shoe Retailing Players in the organised shoe retailing Brands Independent retailers The Retail boom The effects of Retail boom

What is Retailing ? Selling Goods & Services to the end consumer Generally at a Store

Types of Retailing Store based retailing Non store based retailing Independent/Standalone stores Department stores Specialty stores Food and grocery Pharmacy Lifestyle products Warehouse-club/ hypermarket Factory outlets Non store based retailing Internet Catalogue Direct MLM Vending

HYPERMARKET E.g. Big Bazaar,Giant… DEPARTMENT STORE E.g..Shoppers Stop,Lifestyle,Globus,Westside…

SPECIALITY STORE E.g:United Colors of Benetton,Regal shoes, Planet Fashion…

The growth of Malls Saharganj Mall, Lucknow City Square Mall, Jammu

Changing face of the Indian retail industry Store size MALL MANIA ~ 50000 Sft +. Chains of large stores ~ 30000 Sft. Stand alone large store ~ 15000 Sft. First of chain stores “BATA” ~ 1500 Sft. Single brand chains proliferation Single brand franchised chains ~ 400 Sft. Stand alone independents 50s 60s 70s 80s 90s 2000s Decade

The Retail Landscape Over 40 million square feet of modern mall space in various stages of development 10.5 million square ft. mall space under development in Delhi and suburban towns alone Differentiated positioning through product and tenant mix and facilities offered Adequate parking facilities Mix of shopping, entertainment and leisure Specialized Facilities – children play areas, baby changing rooms special provisions for the handicapped

Footwear Retailing Organized footwear market in India valued at US$ 400mn Premium footwear market estimated at ~ 20% of the organized footwear market, expected to grow at 20-30% a year

Premium Footwear and Lifestyle Brands/ Stores Hush Puppies Florsheim Carlton Lee Cooper Fila K-Swiss Nike Puma Converse Curtume Cacique Adidas Reebok Rockport Skechers Dr. Scholls Clarks Gasoline X’ess Nine West Footwear Jane Shilton Hugo Boss Escada Louis Vuitton Royal Sporting House Marks & Spencer Ermenegildo Zegna Benetton Lacoste Mango Others

Organised Shoe Retailing Shift in perception of customers while buying shoes Shoe are no longer bought as a commodity Now a “ Fashion Accessory” Match it to the: Occasion Colour of your dress Bags

Shoe Retailing - Then Emphasis on product attributes – Comfort and Durability Shoe is a commodity and highly Versatile

Shoe Retailing - Now Emphasis on Usage/ Occasion Oriented Fashion Specific shoes for specific occasions

Exercise Please give at least 4 reasons for the following question: What advantages/benefits does a modern retailer like Revolutions offer to the customer vs. a independent/ standalone store?