EFFECTS OF LANGUAGE D A F O R E S T Technique Effect on the Reader Direct Address/Pronoun (second person –’ you’ ) Engages the reader to read, feel more directly involved and part of the subject/draws the reader in/adds to the realism/authenticity Alliteration Makes the text catchy – it sticks in the reader’s mind Facts Makes the text more authoritative, authentic and accurate Opinion Sways the reader towards the writer’s viewpoint. Rhetorical question Engages the reader to read on as they feel that by being addressed directly, the text is relevant to them/involves the reader more Emotive language Allows the reader to feel for the character’s/writer’s thoughts and feelings – triggers a certain response in the reader. Statistics Adds to the reader’s knowledge, understanding and interpretation. Three (list of) Makes the text catchy – it sticks in the reader’s mind

Informal/Colloquial/ Chatty/Casual Technique Effect on the Reader Informal/Colloquial/ Chatty/Casual Makes it more relaxed, draws the reader in, makes the writing less stiff/formal Formal The reader will take the subject more seriously, will persuade the reader of a writers point of view, creates a more serious tone Scientific/Technical/ Specialist Language Makes it more believable, more authentic, adds to the realism of the text, adds weight to a text First person - ( I ) More personal, draws the reader in, involves the reader, makes it more believable, adds to the realism/ authenticity, hooks and persuades the reader of a writers message/point of view Third Person (he/she/they) Makes it more objective (not so involved/at a distance) but adds to our interest, curiosity and knowledge of the subject from somebody else’s experience/point of view Jokes, Puns, Humour, Irony Creates a comic, light-hearted, less serious tone, make the reader feel more relaxed, encourages the reader to read on, entertains Anecdotes ( short personal stories) Add interest and support arguments, add weight to a text, entertain/persuade, make the subject more believable, authentic Imagery - metaphors, similes,personification Creates/paints a vivid image/ picture in the readers mind, allows us to empathise or imagine the moment being described Repetition Highlights key issues, makes important sections more memorable