Designing for a circular economy This Powerpoint was produced to support ACTIVITY THREE: Designing for a circular economy. It has been produced by the Ellen MacArthur Foundation for the World’s Biggest Lesson. See www.ellenmacarthurfoundation.org

WATCH RETHINKING PROGRESS We recommend you start with a recap about the circular economy, by watching this video. URL: https://www.youtube.com/watch?v=zCRKvDyyHmI

HERE IS A QUOTE WE RATHER LIKE: “The goods of today are the resources of tomorrow at the resource prices of yesterday” Here is a reminder of a useful quote to help students think about a circular economy - WALTER STAHEL

THE CIRCULAR ECONOMY PRESENTER NOTES: This image is a simplified graphic demonstrating the circular economy: an industrial system which is restorative by design or intention. Ask the audience what they see. Note two cycles of materials: Biological materials are made from things that grow and which ultimately can go back into the soils (perhaps by composting, or through anaerobic digestion) and improve it. They are natural materials that can be safely disposed of in a manner which allows the soil to regenerate; thus they must not contain any toxins. Technical materials are metals, polymers, etc. They are materials designed to continually flow at high quality in closed industrial cycles.

EXAMPLE 1 OF 3: PHILIPS AND TURNTOO PRESENTER NOTES: More details here: http://www.ellenmacarthurfoundation.org/case_studies/philips-and-turntoo Students could research the case studies, or you could talk through them. You may wish to use case studies more appropriate for your audience. There are many to be found on the Ellen MacArthur Foundation website (www.ellenmacarthurfoundation.org/case_studies), or you may know of some yourself. In this model, Philips sell ‘lumens’ to Turntoo, instead of selling light fittings. Philips pay the electricity bill, which means they have an incentive to make the lights as efficient as possible. Turntoo pay a fee based on how many lumens they use.

EXAMPLE 2 OF 3: FLOOW2 PRESENTER NOTES: More details here: http://www.ellenmacarthurfoundation.org/case_studies/floow2-1 FLOOW2 facilitate the overcapacity of heavy machinery. Some heavy machinery is idle 50% of the time, wouldn’t it make sense to make money from machinery not in use? FLOOW2 connects idle machines with willing users. It’s sort of an eBay for customers who wish to use heavy machinery for a short period of time.

EXAMPLE 3 OF 3: LE TOTE PRESENTER NOTES More details here: http://www.letote.com/ Subscribe to Le Tote to receive up to $200 of clothes every month. You don’t own the clothes, but you do get the chance to have an ever-changing wardrobe.

FROM CONSUMER TO USER PRESENTER NOTES This video is titled ‘From Consumer to User’. It describes a future in which we perhaps don’t own all of our goods. Instead we use and return goods, paying a subscription fee in the process. https://www.youtube.com/watch?v=Cd_isKtGaf8 (length 3:11)

A CHALLENGE FOR YOU PRESENTER NOTES The next few slides provide some inspiration for students. Some key points – A PRODUCT will fit within a system, or business model, which allows the materials and energy to rejoin a flow. For example, a company will have the product returned to them in order to use the product/materials in the next cycle….OR the product will be safely returned to the biosphere, perhaps by composting. Applications will need to show that system in operation. A SERVICE can be something we use but don’t own, like a taxi, or films on Netflix. In this activity we suggest applicants can re-design anything. For some, an open book may prove a barrier. If you think that is the case, can we suggest you amend this PowerPoint and suggest students choose from one of a few themes. This may help focus the students creativity and class research. You might want to consider these themes (but you do not have to!): Mobility Ecosystems / Communications & Entertainment / Living Cities / Clothing and apparel

SOME INSPIRATIONS… PRESENTER NOTES Image from TechCrunch (http://techcrunch.com/2014/05/05/mink-is-a-3d-printer-for-makeup/) ‘Mink’ – a 3D Printer for make-up. The designer of Mink, Grace Choi, said: “It can take any image and instantly transform it into a wearable cosmetic” Q: Why might this be of interest in a circular economy? Likely answers: Relocalises production – produce at home/in a nearby store, rather than produce in a far-off land. Saves transportation costs and saves time. 3D printing vastly reduces waste in its production method. The ‘additive’ process builds items up layer-by-layer rather than by subtracting material from a larger piece, as is standard in ‘subtractive’ processing. 3D printing allows us to customise our goods, and make them more durable.

SOME INSPIRATIONS… PRESENTER NOTES Image from Technology Guide (http://www.technologyguide.com/why-this-console-generation-could-shape-the-future-of-gaming/playstation-network/) Playstation Network – download games to your Playstation, without actually receiving a physical disk. Q: why might this be of interest in a circular economy? A: It dematerialises computer games by making them downloadable (i.e. no wasted packaging, no transportation of games) A: It’s a quick way to connect with the goods you want

SOME INSPIRATIONS… PRESENTER NOTES Puma InCycle trainers – can be safely returned to the biosphere when no longer suitable to wear Q: why might this be of interest in a circular economy? A: The waste (unwanted traniners) becomes food for the next cycle. No materials are lost, post-production. Everything has value.

SOME INSPIRATIONS… PRESENTER NOTES Image from: http://i1.birminghammail.co.uk/incoming/article4280563.ece/alternates/s2197/car2go.jpg Car2Go– all the convenience of a car (?) without any of the associated costs. Q: why might this be of interest in a circular economy? A: No depreciation, no MOT, very little risk. A: Can be quick and convenient A: It’s powered by electricity, which could be generated by renewable sources A: Use an app to find and book the cars in the city

THE BIG QUESTION… WHAT WILL YOU REDESIGN? PRESENTER NOTES

Who will use it? Why will they use it? SOME POINTS TO CONSIDER Who will use it? Why will they use it? If you are making a product, how does the design of your product consider a flow of materials? If you are designing a service, how does it fit within a circular economy? Describe the relationship you will require with your customers/users. PRESENTER NOTES

Thank you for using this resource! We have many more educational resources available for download from our website at www.ellenmacarthurfoundation.org The resources are most suitable for a 14+ audience. They have a particular focus on STEM and business.