TOK TOK Question Pg. 247 =15mins

TOPIC: Topic 4: Marketing LESSON TITLE: Marketing Planning LEARNING INTENTION: To understand what marketing planning is COMPETENCY FOCUS: Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client.  Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.  [IB Learner Profile Development: Balanced] Success Criteria By the end of the lesson, I can… 1) Describe what a marketing plan is 2) Explain the elements of a marketing plan 3) Apply the principles of a marketing plan when producing your own plan. SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development. CRITICAL THINKING KEY: Knowledge Application Analysis Evaluation

What is a Marketing Plan? A detailed report on an organisation’s marketing strategy. The key components of a marketing plan are: SMART Marketing Objs Strategic plans (steps taken to achieve objs) Specific marketing actions e.g. which new markets? How will you promote productd? Market budget

Marketing Planning Now research the benefits and limitations of producing a marketing plan. BENEFITS LIMITATIONS

Creating a Marketing Plan Now, for your marketing campaign for the charity Help Harry Help Others, produce a marketing plan detailing your marketing strategy. Your plan must include: Title page Contents page Marketing aim Marketing objectives Action plan/strategy Marketing Budget Marketing campaign

Self-reflection Self-reflection/assessment Complete assignment front sheet. What is a marketing plan? 3) What are the main components of a marketing plan?