What do you mean by consumer Consumer means anyone engaged in evaluating, acquiring , using or disposing of goods and services which he expects will satisfy his needs.

True False Consumer means anyone engaged in evaluating, requiring , using or disposing of goods and services which he expects will satisfy his needs.

True False Consumer means anyone engaged in evaluating, requiring , using or disposing of goods and services B) evaluating, acquiring , using or disposing The correct answer is ……..

Kind of Consumers There are two types of consumers personal consumer and organizational consumer

Kind of Consumers There are two types of consumers personal consumer and organizational consumer True False

Kind of Consumers- Question Q) Name the types of consumers?

Personal Consumer Personal consumer are those individual who purchase goods and services for their own use or for household consumption. For example buying a shaving cream or shampoo etc.

Question Define personal consumer?

Organizational Consumer This category encompasses business organizations, government agencies and institutions like schools and colleges, hospitals and religious and political organizations

Question Who is organizational consumers?

Person involved in purchase decision A consumer most commonly purchases goods and services with or without influence from others. But in some cases number of persons can be jointly involved in making a purchase decision. Example: making a decision for purchasing a new car may involve the entire family.

Person involved in purchase decision Initiator: initiator is an individual who feels some need or want and authorizes purchase. For example, a child may ask his mother to purchase some toys for him. In this case child is initiator who authorizes mother to purchase toys for him

Question Who is initiator?

True False Initiator is a group who feels some need or want and authorizes purchase. True or false

Person involved in purchase decision Influencer: Influencer is a person who by some intentional or unintentional word or action influences the purchase decision. For example: one of the friend says that he uses to brush his teeth with Colgate and is proved to be very good and cheap.

Question Define Influencer?

True False Influencer is a person who by some intentional or unintentional word or action influences the purchase decision. True or False

Person involved in purchase decision Buyer: Buyer is an individual who actually makes the purchase whether for his own use or for the use of someone else in the family or outside the family. A mother may buy toys for the use of his children. In this case the mother is the buyer.

True False Buyer is an individual who actually makes the purchase whether for his own use or for the use of someone else in the family or outside the family True False

Question Who is buyer?

Person involved in purchase decision User: User is an individual who actually uses the product or services whether purchase for himself or some one else. If an individual purchase a T V on the request of his wife and children who are actual users and he is one them but he also a buyer.