Diffusion of innovation Everett M. Rogers

It is a theory called Diffusion of Innovation invented by Everett Rogers

So………

What is diffusion of innovation ?

Diffusion of innovation is spreading a new idea from one to another.

Why it is important?

Because, it is the process of developing a new knowledge………

……And over the time……..

….it will make an invention to be possible.

Then,,,,,,,,,,,,,, after we knew the changed.

We can change our behavior.

We can predict what business is good to invest.

And lastly, We can control or prevent from negative impact.

So When and how it happen?

First of all, don’t confuse that “ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)

The innovation spread when it has a quality and become valuable to people.

There are 5 qualities that make innovation spread

1) Relative advantage which a particular group of people perceived a new innovation is better than old-fashion.

2) Compatibility is the quality that can be use together with the existing values and practice.

3) Simplicity which the new ideas are simpler to understand and adopted.

4) Trainability is when people be able to try the innovation.

5) Observable results is the easier to see the results the more spread the innovation.

Therefore, an innovation will spread when it meet with the five quality…….

……..also when people make a decision to adopt or except it.

There are 5 steps in DECISION making PROCESS

Knowledge occurs when an individual learns the innovation’s existence and understand how it functions.

Persuasion occurs when individual feel like or dislike toward the innovation.

Decision occurs when an individual choose to adopt or reject the innovation.

Implementation occurs when an individual try to use the new innovation.

Confirmation occurs when an individual strongly understand the innovation and make decision to use it or to against it.

Do you know ?

There are different adaptors with different action in diffusion of innovation…..

They are 5 categories of adopters.

1. innovators: The first person who get a new idea.

He is the person that try to invest on the new innovation. 2. Early adopters: He is the person that try to invest on the new innovation.

3.Early majority: They try to use the new ideas and feel comfortable with solid proof of benefit.

4.Late majority: He is the person that feel uncomfortable about the new idea or the new innovation.

5.Laggards: He is the person who take a high risk and try to argue against the new innovation.

Conclusion Diffusion of Innovation is a action of spreading a new idea to one another. Not every new idea is good for certain individual or society therefore innovator has to convince with proof of benefit.

Conclusion Diffusion of Innovation is a process of developing a new innovation. It is people who make a decision to adopt or against the innovation.

references: Anon. (n. d.). Diffusion of Innovation. Online at http://cognitrn.psych.indiana.edu/rgoldsto/complex/diffusion.ppt Everett, M., Rogers, U., Medina, Mario A., & Cody, J. (n.d.). The Innovation Journal: The Public Sector Innovation Journal, Volume 10(3), article 30. Online at online at http://www.innovation.cc/volumes-issues/rogers-adaptivesystem7final.pdf. Robinson, L. (2009) A summary of Diffusion of Innovations. Online at http://www.enablingchan.ge.com.au/Summary_Diffusion_Theory.pd Rogers. E (n. d.). Diffusion of Innovation: Why is this important?. Online at http://www.ils.unc.edu/courses/2006_fall/inls500_002/Diffusion_of_Innovation.ppt What is the diffusion of innovations? online at http://www.cii.illinois.edu/InquiryPage/bin/docs/u13151_innovation1.ppt.

Presented by Lukman Masor (Fresh IT student) Albukhary International Univeristy, Albukhary Complex, Alor Setar, 05460, Alor Setar, Kedah