Eenadu Content structure

The Home Page Structure

E F These three sections lead to the same content/stories. A – “Just in Time” news B – Breaking news C – Recent news D A District news E Editorial (Section name only) Article B Opinion Random pix from the newspaper Literature Spirituality C Exclusive stories F Most read/recommended stories Political news (Region+National+International)

Sections G and H change based on the Region selected in the menu – Telengana or AP Main news State news Other stories G H Political news Portfolios District news (Leads to the same page as D in previous slide)

Content for I, J, K is taken from here Cartoon Recipes I Cinema news Sports Zodiac Business Recipes J K Special page Magazines

The Inner Pages Structure

THE BREAKING NEWS SECTION The stories under this section are of varied length & mix of images. THE BREAKING NEWS SECTION Random pix Editorial sections Exclusive stories News story District news Cartoon Zodiac Recommended stories Recipe News updates

THE NEWS SECTION Clicking any of the stories in this section opens a page in this format. Panel contents remain the same—to a large extant—for Telengana/AP. Recommended stories Stories News story Portfolios Politics Useful links Headlines Comments section Other stories

THE EXCLUSIVE STORY PAGE The stories under this section are of varied length & mix of images. There is an infographic with most of these stories Women’s page story Story Cinema page story

THE BUSINESS PAGE Landing page Story page Recommended stories Politics Politics Stories list District news Story District news Portfolio Portfolio Sports Sports Useful links Useful links Women’s page Women’s page Comments section Other stories

THE SPORTS PAGE Landing page Story page Ticker District news Ticker Portfolio Recipes Portfolio Recipes Story Stories list Useful links Useful links Cinema Cinema Women’s page Comments section Women’s page Other stories

THE CINEMA PAGE Landing page Story page Ticker Ticker Features tags Recommended stories Features tags Recommended stories Recipes Story Useful links Recipes Useful links Stories list Women’s Women’s Comments section Sports Sports Other stories

THE WOMEN’S PAGE Landing page Story page Ticker Ticker Features tags Recommended stories Features tags Recommended stories Recipes Story Useful links Recipes Useful links Stories list Cinema Cinema Comments section Sports Sports Other stories

THE EDITORIAL SECTION PAGES The editorial section has links to three pages. News ticker Opinion headline District news Magazine stories Women’s page headline Stories list Recommended stories Cinema page Useful links Contact us section Clicking a list item opens the story. The panels differ for all three pages in the editorial section, but they have no bearing on the content.

THE MAGAZINES PAGE There are 4 menu items under magazine. Three depict only the magazine covers, and among these, clicking one of them lead to opening of the PDF. One features the stories list (described here). Landing page Features tags Banner ads for other sections Women’s District news drop-down list Stories list Cinema

STORY PARTS Parts of a news story Parts of an infographic A list text Heading Heading 1 Description Parts of a boxed text time Subheading Boxed caption text Drop cap text

USER INTERACTIVES ON A STORY

CONTENT ELEMENTS The Restructuring

OBSERVATIONS Observations Action to take The Telugu font is such that it demands a larger font size and space Need to include a functionality to increase/decrease font size. Visitors: A large number of visitors to the site view stories & go to the e-Paper. The exist rate is high & the time spent on the site is low. Most visitors prefer the district/town news on Eenadu Visitors are not rating/commenting/engaging with the content Visitors spend more time reading entertainment news Visitors show a strong preference of images of the day, including archival images Give prominence to district news on the home page & get user visitors to sign-in for downloading/accessing e-paper Need to tag all new and archived stories & decipher the content eco-system (related topics) based on the story. Nurture at least two dedicated bloggers (one guest & one staff) for each section to build conversation and engagement. Need to give more space for entertainment news on the home page Need to have a slideshow on the home page Content: Print version headings are used on the website, such that they are either too long or too short Story lengths are random across sections Too many stories on panels & too many panels give the page a crowded & packed look Need to specify the heading lengths Need to suggest alternatives in displaying/treating stories of varied lengths. In fact, we should a have section called “Snippets” where only short stories are displayed. Need to specify the number of panels to use and the content specifications for each panel

PROPOSED SITEMAP

PROPOSED BLOGGER SPOTS The green People icon indicates where having a blog can help build engagement. PROPOSED BLOGGER SPOTS

The border marks those sections that can be represented on the home page. HOME PAGE SECTIONS

The colored sections mark the story relations across the site The colored sections mark the story relations across the site. The linkages need to be signed off by the client. PAGE RELATIONS

SOURCE FILES Sitemap Related sections Home page sections

End.