A Field Guide To Amazon Nathan Lowell

Things To See Lists Also Boughts Author Central Q&A Bestsellers Popular Hot New Releases Also Boughts Author Central Q&A

Bestsellers Lists Sales Rank order By cat and sub-cat Tip: Always go as deep as you can when picking categories Pro-tip: If there’s a choice of categories, Pick the less contentious one.

Kindle > Romance > Paranormal > Vampires

“Selling Better” is the operative phrase Sales Rank More Sales Lower Rank Fewer Titles Selling Better Than Yours “Selling Better” is the operative phrase

How Do You Use It?

Launch Control

Up Like A Rocket!

Down Like A Rock!

Hard Launch

Soft Launch

A Real Launch Also Boughts Amazon email #105 Peak Sales Rank

Tip: Higher priced titles Popularity Sales Rank Sales Velocity Price Tip: Higher priced titles Get higher positions

Popularity

Best Sellers VS Populars

How Do You Use It?

Picking Sub-Sub-Category

Total Books For Sub-Cat Most Contentious Least Contentious

Pick An Advantageous Price

Popularity Order

(Some function of Popularity and longevity*) Hot New Releases 30 Day Window Ordered by Amazon (Some function of Popularity and longevity*) *Just a guess!

Hot New Releases

How Do You Use It?

Take Advantage Of Your First 30 Days!

Spread out notifications Delay ad buys Avoid pre-orders Don’t be surprised when that 30 days expires

Getting Listed is Getting Found But getting on the lists means understanding the algorithms! Best Sellers: Sales rank Popularity: Price, Velocity, Sales Rank Hot New Releases: 30 day window

But What Else Is There?

Your Book’s Page Link to Author Central “Also Boughts”

Why Also-Boughts? Milk Run It’s Always Something

How Do You Use It?

Before You Launch Your Book Talk Up Your Allies Before You Launch Your Book

Your Book’s Page Bestseller Sales Ranks Only Top 3 Cats Listed Link to Author Central Page

Why Author Central?

Author Search NOT Nathan Lowell Books

Author Central

Author Central Potential Allies

More Visibility

How Do You Use It?

A place to speak directly to YOUR readers A cross-promotion gold mine Author Central Free Ad Space on Amazon A place to speak directly to YOUR readers A cross-promotion gold mine

What To Do? Pre-release Build relationships with allies Promote allies work Establish early interest with beta readers Establish Author Central page Link it to your website/blog Set up profiles on Google+, Twitter, and Facebook

What To Do? New release Promote allies’ work in your social media Soft launch to maintain sales rank over a longer window Pick a price point with Popularity in mind Be wary of pre-orders. They tend to spike sales ranks.

What To Do? Mature title Sale pricing can goose your rank Ad buys to promote the sale pricing Cross promotional efforts with allies Sequel release

What To Do? All the time Read in your niche Promote your allies in your social media Write the next book

Questions?

Credits Cover Image: Walkway in a Jungle. http://www.cc- content.net/index.php?site=showimage&lang=e n&show=82 Rocket Launch - SpaceX Fallen Rock Eric Jones [CC BY-SA 2.0 (http://creativecommons.org/licenses/by- sa/2.0)], via Wikimedia Commons