Comparing Regulations on Tobacco and Nicotine Products

Separating the nicotine from the smoke is an old idea “Smokers smoke for the nicotine, but die from the tar” Professor Mike Russell, Maudsley Smokers Clinic, 1979

The alternative nicotine product train is already heading down the tracks

Reduced-risk consumer nicotine market Tobacco based Pure nicotine based Heated aerosol Unheated Vaping products Heated tobacco products “Heat-not-burn” Ambient nicotine products Smokeless tobacco Vaping products Top row shows: 1st generation cig-a-likes 2nd generation ego or ‘pen’ type devices 3rd generation tanks / mods type Bottom row shows Large electronic hookah Small shisha pipes Electronic pipe … there are many other configurations Heated tobacco products – sometimes referred to as heat-not-burn to distinguish between combustible products Shows the iQOs, Ploom and Glo products Novel nicotine products - shows Nicoccino – a nicotine containing film Zonnic – a range of nicotine products – lozenges, gum etc Voke – a cold aerosol (approved but not marketed) Niorette – cross-over NRT Smokeless tobacco Snus Moist snuff Tobacco-based lozenge Items are not shown to scale

The evolving marketplace of nicotine delivery products has generated much debate and controversy. This controversy has caused many governments to adopt policies regulating the sale and marketing of alternative nicotine products. The impact of these regulations on consumer beliefs and behavior are not well understood.

It is important to understand the consequences of policies, both good and bad…. Vaporized nicotine products (VNPs), of which e-cigarettes are the most common, are fast-emerging class of nicotine products that have generated much debate and controversy. This controversy has caused many governments to adopt policies regulating the sale and marketing of e-cigarettes. The impact of these regulations on consumer beliefs and behavior are not well understood. 6

Agenda