MONSTERS UNIVERSITY MARKETING

Have created a realistic University website on October 8th 2012 Have created a realistic University website on October 8th 2012. It’s different to normal official movie websites AS ITS INTERACTIVE and lets the audience focus on the main aspect of the story as well as the characters. It’s updated everyday to keep the reader the audience interested. http://monstersuniversity.com/edu/

A fun little admission question Have all facilities such as, clubs, events, M.U Requirements, Admissions, etc. This makes younger readers want to go here as they think it’s a real place serving their idealistic fantasies A somewhat envy for the characters as viewers want to experience this university also

Has a store to advertise their products acting as an interesting way of marketing; selling ‘Campus’ related clothing and accessories to again highlight the film’s storyline

"This is a really unique approach and they're trying to capitalize on the experience," Kelley tells Business Insider. "They have this issue of getting audiences interested before the launch of a film. They have a real grassroots approach.“ – Sloane Kelly

A teaser for Monsters University was played during the ESPN Broadcast Rose Bowl on Feb 2012. Not only did the location suit the concept the film but also the audience was completely suitable for the genre of the film. The teams Wisconsin and Stanford were also up against each other that day so around 92,542 people were present when The trailer was shown. http://allthingsd.com/20130102/disneys-rose-bowl-winning-ad-for-monsters-university/

The music for the film is Randy Newman's seventh collaboration with Pixar as a composer. (He created the soundtrack for popular Pixar songs, for example, ‘You’ve got a friend in me’ which received over 5,456,896 views on Youtube.) . Walt Disney Records released the soundtrack on June 18, 2013 The songs "Main Title", "Rise and Shine", and "The Scare Games" feature the drum line from the Blue Devils group "BD Entertainment". The recordings for the percussion tracks were done at Skywalker Ranch,[41] and were written by Blue Devils Percussion Caption Head Scott Johnson.

First teaser was released on June 20th 2012 with 5,827,512 views on Youtube and the official Pixar Youtube Channel On the official Pixar Youtube Channel, It produced 22 videos for Monsters university consisting of Final Trailers, movie clips and how the film was animated (showing progression reel’s of the film and their further study into the characters appearance and personality). https://www.youtube.com/playlist?list=PL08F850B4AD5B59E3

Rotten Tomatoes = 78% based on 184 reviews with an average rating of 6 "doesn't scale the heights of Pixar's finest efforts, but Monsters University is still funny and thoughtful family entertainment for viewers of any age.“ According to Disney, audiences were 56 percent female and 60 percent below the age of 25. Families made up 73 percent of business, and teens accounted for a solid 15 percent. The film played well with all ages. Imdb = 7.4 based on 211,543 users Ty Burr of The Boston Globe = two- and-a-half stars out of four "This is not a bad movie, and to small children it will be a very good one, but it's closer to average than one would wish from the company that gave us Up, WALL-E, The Incredibles, and the Toy Story series."

From June 27 until July 11, 2013, Disney's online game Club Penguin hosted a Monsters University Takeover event to promote the film. Players could dress up as their favourite monsters and take part in the Scare Games. Club Penguin is a massively multiplayer online game involving a virtual world containing a range of online games and activities. Club penguin has over 200 million users. However, the only way to purchase these specific costumes is to purchase a Club penguin membership (around £60 per month) which involves the parents for more synergistic crossovers.

Youtube Parodies and Covers www.youtube.com/watch?v=7_NGCptz_LM www.youtube.com/watch?v=zUSDDVySyzs