Experiential Marketing

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Presentation transcript:

Experiential Marketing Molly Pierce AAD 517

Experiential Marketing Creates Connection through the Senses Engaging Experiential Creates a Memorable and Emotional Connection Builds customer relationships for the long term Important to create the right experience

Lexicon Terms Visual Impact Social Proprioception/Social Perception Experiential Participation

Visual Impact Integrating visuals An effective tool to boost engagement Helps the audience retain information

Social Proprioception/Perception

Experiential Participation Experiential learning Personal and Environmental Experiences Meaningful and Lasting Impact Social Swipe Charity Billboard