Social Media in the Church Bob Sanford, MBA Rev. AJ Gutierrez

Bob Sanford Bio

AJ Gutierrez Bio

WHICH FIRST? WEBSITE SOCIAL MEDIA

WHY SOCIAL MEDIA?

MONTHLY ACTIVE USERS Twitter – 317 million Instagram – 700 million Facebook – 1.94 billion 1.15 billion daily active users in December 2016 The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours. Percent of 18-34 year old who check Facebook when they wake up is 48%.

DEMOGRAPHICS

INSTAGRAM Largest demographic – 18-29 55% of all online 18-29 yr old’s are on IG. 30-49 – 28% 50-64 ­– 11% Instagram is 68% female 77.6 million IG users in the US. Instagram is used by 31% of American women and 24% of men. 20% of all Internet users are on Instagram. 17% of teens say Instagram is the most important social media site (up from 12% in 2012)

FACEBOOK Facebook users are 53% female and 47% male. 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50- 64. 87% of online users of age 18-29 are on Facebook. 72% of online users of income more than $75K are on Facebook. 56 percent of U.S. online users ages 65 and up use Facebook.

TWITTER 24% of all internet males use Twitter. 21% female 67 million users in the US. 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old. 54% of Twitter users earn more than $50,000 a year at least.

WHAT SOCIAL MEDIA CANNOT DO FOR YOUR CHURCH Make you relevant Exponentially raise donations Replace Make things go “viral” Make your content valuable

WHAT SOCIAL MEDIA CAN DO FOR YOUR CHURCH Enhance branding and awareness Protect brand reputation Enhance Public relations Build Community Enhance Customer service Facilitate research and development (Voice of Customer) Drive leads and sales

PRACTICAL STEPS Good to Great Establish and maintain a brand voice Volunteers – creative people. Get your people to use hashtags Which channels should you use? Know your audience. Test, test, test, test. Pay attention to analytics.

Stats, demographics and tactics OUR PAGES Stats, demographics and tactics

EXAMPLES The Good…

LIFE.CHURCH

NEWSPRING CHURCH

WHAT SHOULD OUR CONTENT BE?

TAKEAWAYS? Hi-resolution pictures Behind the scenes Creative Video Graphics Interactive “More than 100 million tweets contained GIFs in 2015.” On Instagram – Posts with at least one hashtag average 12.6% more engagement.

“More than 100 million tweets contained GIFs in 2015.”

EXAMPLES The Bad…

Blurry, fuzzy selfies

Posts designed for other social platforms.

TAKEAWAYS Long and wordy Impersonal Commercials (Always trying to sell me something) Too insider No opportunity to interact Too personal

RESOURCES Canva Facebook Pages Manager App Adobe Creative Cloud WordSwag Boomerang Facebook Ads app Hyperlapse WordDream

BIOS Rev. AJ Gutierrez Bob Sanford, MBA B.A. Church Ministries – Worship Emphasis 5 Years serving as Alliance pastor Working on Master’s of Business Administration – Nonprofit Management from Crown College Bob Sanford, MBA B.A. in Psychology – Nyack College Master’s of Business Administration – Leadership and Human Resources Management – University of Colorado 27 Years serving at the National Office

Q&A

CONTACT INFORMATION Bob Sanford: sanfordb@cmalliance.org AJ Gutierrez: gutierreza@cmalliance.org