Why do you think Sony does not promote all these products? Look at the following infographic Think pair share: Why do you think Sony does not promote all these products?

GCSE Business Studies The Boston Matrix Beauchamps High School

Learning Objectives by the end of this lesson students…. 10 1 Will be able to evaluate the importance of the Boston Matrix for a business Evaluation ~ GCSE Grade A* Will be able to propose products that fall into categories of the Boston Matrix Synthesis~ GCSE Grade A Will be able to analyse the benefits of using the Boston Matrix Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the Boston Matrix Comprehension ~ GCSE Grade D Will be able to recall key terms Boston Matrix Knowledge ~ GCSE Grade E

Product Portfolio Theory Notes Most businesses do not rely on selling just one product. They have a range of products that they sell This is called their ‘Product Portfolio’ For example L’Oreal: Haircare Makeup etc Beauchamps High School

The Boston Matrix Beauchamps High School

Theory Notes Boston Matrix Model which analyses a product portfolio according to growth rate and relative market of that product Beauchamps High School

The Boston Matrix Theory Notes This allows businesses to measure the extent to which an individual product is succeeding within its market It looks at the success of a brand in terms of its market share and market growth Businesses need a variety of products to be available and to ensure that they are making profits today but also tomorrow The Boston Matrix helps decision-making using portfolio analysis Beauchamps High School

The Boston Matrix Theory Notes The analysis looks at the position of the products or services in their relevant markets It looks at market share and growth in the area in which a business operates A business would look at each individual products in its range and place it onto the matrix Beauchamps High School

The Boston Matrix Theory Notes Market Growth Market Share High Low Beauchamps High School

Problem Children Theory Notes These are products that have Low market share in high-growth market They needs lots of money spend on them if they are going to become stars They are frustrating because they have so much potential but aren’t successful Market Growth Market Share High Low Beauchamps High School

Rising Stars Theory Notes These are products that have High market share in high-growth market They generate lots of sales but need lots of money to be spent on them as the market is growing as well Businesses should keep and build their stars as they are destined to become Cash Cows of the future Market Growth Market Share High Low Beauchamps High School

Cash Cows Theory Notes These are products that have High market share in low-growth market They generate lots of sales and huge profits These tend to be popular products with high customer loyalty Profits from these products are used to help fund Problem Children or Stars Market Growth Market Share High Low Beauchamps High School

Dog Theory Notes These are products that have Low market share in low-growth market They may have been Cash Cows or Problem Children before moving into the Dog category They have no real future, so as when they stop generating income they are ‘put to sleep’ Market Growth Market Share High Low Beauchamps High School

Against the Clock You have 5 minutes in groups (before the sand runs out!) to write on your whiteboards: The 4 categories in the Boston Matrix and examples for each Now Feedback to class

Task Beauchamps High School

Task Select a business Create a product portfolio using the Boston Matrix Identify methods that business could do to improve some of their products Beauchamps High School

Homework Beauchamps High School

Plenary

Can you beat the chaser and get the high grade! The Chase rules One student selected to answer a question from lollipop sticks If a student is unable to answer a question they can select someone else to answer “The Chaser” Can you beat the chaser and get the high grade!

Can you….. GCSE Grade E GCSE Grade D GCSE Grade C GCSE Grade B Recall the key terms Boston Matrix GCSE Grade D Explain the Boston Matrix GCSE Grade C Demonstrate understanding by using examples/cases GCSE Grade B Analyse the benefits of using the Boston Matrix GCSE Grade A Propose products that fall into categories of the Boston Matrix GCSE Grade A* Evaluate the importance of the Boston Matrix for a business

Learning Objectives by the end of this lesson students…. 10 1 Will be able to evaluate the importance of the Boston Matrix for a business Evaluation ~ GCSE Grade A* Will be able to propose products that fall into categories of the Boston Matrix Synthesis~ GCSE Grade A Will be able to analyse the benefits of using the Boston Matrix Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the Boston Matrix Comprehension ~ GCSE Grade D Will be able to recall key terms Boston Matrix Knowledge ~ GCSE Grade E