Features of marketing in IBM.

Online marketing - what we are investing in this concept. Engaging each customer and potential customer in a dialogue on all available channels, built on the basis of his past and current behavior

Marketing practices should be developed In order to effectively engage customers in a dialogue on each channel marketers must: Listen Understand - Communicate Insight Get information on all channels Act consistently and uniformly

Three mandates for the new CMO are: From millions to one The data of desire The branding of culture

Poll Results: Do you use practice multi-channel interactive marketing? Currently do this across all channels Currently do this across some channels, but not others Don’t currently do this but plan to in the next 12 months future more than 12 months from now Don’t currently do this and have no plans at this time Don’t know what my company is doing or planning to do in this area

Position on the market 10 years of leadership

More than 2,500 companies worldwide rely on for IBM EMM

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