Creativity and Innovation Module 13 Creativity and Innovation

Learning Objectives 1. Describe the creative process. 2. Identify the traits or characteristics that are related to individual creativity. 3. Explain the difference between creativity and innovation. 4. Describe the stages and the different types of innovation. 5. Gain insight into the key issues associated with the management of creativity and innovation processes. 6. Understand the interplay among human behavior, group behavior, creativity, and innovation.

Key Terms and Concepts Adaption–innovation model Administrative innovation Creative process Creativity Creativity-relevant skills Domain-relevant skills Dual ladders Emotional intelligence Incremental innovation Innovation Innovation process Person-oriented approach Process innovation Process-oriented approach Product innovation Product-oriented approach Radical innovation System-maintaining innovation (SMI) System-transforming innovation (STI) Task motivation

Module Outline Premodule Preparation Introduction What Is Creativity? The Organizational Context of Creativity Developing the Creative Process within the Organization Organizational Innovation Key Elements that Influence the Innovation Process Management’s Challenge Cautions on Creativity Summary

Premodule Preparation Activity 13-1: Exploring Creativity in an Organizational Setting: 3M’s Post-It Note Pads Objectives: a: To explore the organizational context for creativity and innovation. b: To identify the variety of skills and competencies involved in triggering and facilitating creativity. Case: 3M’s Post-it Note Pads New Product Development The Post-it Note Discussion Questions

Introduction Organizational creativity and innovation are processes where individuals work together in a complex social system to create a valuable, useful: new product service idea procedure work process Creativity and innovation are workworld buzzwords. Creativity – an aspect of individual effectiveness Innovation – an aspect of organizational effectiveness

What Is Creativity?

What Is Creativity? Distinguishing between Creativity and Innovation (Continued) Distinguishing between Creativity and Innovation The Creative Person Emotional Intelligence and Creativity

The Organizational Context of Creativity The Adaption-Innovation Model Motivation and Creativity Creativity and Commitment Creativity and Social Influence

The Organizational Context of Creativity (Continued)

Developing the Creative Process within the Organization Team Creativity From Creativity to Innovation

Organizational Innovation Types of Innovation Stages of the Innovation Process

Key Elements that Influence the Innovation Process Key Players and Roles Atmosphere or Climate Organization Design Incentives, Rewards, and Evaluation Job Design, Job Rotation, and Careers

Management’s Challenge Create an organization that allows activities to be effectively performed while creativity and innovation are given opportunities to flourish. Challenge is to: hire, train, and develop a set of individuals with: a variety of specialized and technical skills and abilities skills in problem solving, communication, conflict resolution, and team building develop organizational learning mechanisms that foster learning climate

Cautions on Creativity Counterproductive excesses: Employees feel they do not have high potential if not offering new ideas Managers feel they are not supportive if not trying new ideas “Change for the sake of change” “If it’s not broken, don’t fix it”

Summary ? Questions