What is available and what can I do with it? The World of Carriage What is available and what can I do with it?

Carriage Data Comes from Stations to Rovi (formerly TV Guide) Rovi provides info for newspaper listings and interactive program guides All parties require the data to be accurate two weeks out from broadcast

TRAC’s Carriage Data TRAC starts getting data 4 weeks out Downloaded from Rovi each day Weeks 4 -2 mass updating occurs 2 weeks up till broadcast – some updates still happen

3 & 4 Weeks Out Rovi creates that 4 week out data with the previous week’s schedule, so you will often find: More plays of regularly scheduled series than will actually air Fewer plays of specials and limited series than will actually air

What Can You Learn from Carriage? Which stations are carrying a show Potential reach of the show Who has added/dropped a show % coverage of the US

Carriage Summary Pt2 – is filtered by episode

Weekly Schedule – one station one week

Questions?