The 1980’s: A Time For Change

Fashion The 1980’s started with a whole new look: Power dressing, punk, “grunge,” and designer outfits were all popular Music and dance influenced fashion.

President and Mrs. Reagan ushered in the new decade President and Mrs. Reagan ushered in the new decade. It became fashionable to make money and dress well. Mrs. Reagan wore designer outfits to fundraiser luncheons and evening charity affairs.

Fashion Yuppies: Young Urban Professionals Young Americans building careers in business, medicine or law were known as yuppies. Dedicated to their careers, they were willing to work hard to make lots of money. Don Johnson in “Miami Vice”

DINKS Dual Income No Kids As more women entered the workforce, two career families were common, especially recently married couples without children. People had lots of buying power. The average person had 7 credit cards that they used on a regular basis. Shopping frenzies became common with two incomes in the “yuppie” household. Dual Income No Kids

Fashion Many considered Princess Diana’s wedding to Prince Charles a fairy-tale come true, and many women copied her romantic style.

The Royal Wedding

Material Girl Madonna’s hit song, “Material Girl” reflected the desire to own luxurious things, but also encouraged female strength and independence. She was one of the most successful female singers and businesspeople of her time. Her image affected music, fashion, and lifestyles.

Fashion Music influenced the way many teens dressed. Girls wanted to dress like Madonna and guys began dressing in oversized, baggy clothing like rappers on MTV.

Fashion While the yuppies were busy building careers and trying to impress people with their clean-cut, affluent dress codes, other young Americans were heading in a different direction.

Fashion “Punk,” popular in England in the 70’s, made its way to the U.S. in the 80’s featuring black, leather jackets, ripped jeans, and body piercings.

Colorful aerobics clothing made a splash in the mid 80’s Fashion Colorful aerobics clothing made a splash in the mid 80’s

Fashion Movies also influenced fashion and pop culture. The movie “Flashdance” featured tank tops, tight-fitting pants, and torn sweatshirts and legwarmers. “The Breakfast Club” portrayed high school stereotypes in the 80’s. Five students from different backgrounds spent the day together in Detention and found they were not that different from one another after all.

The Breakfast Club The Criminal The Jock The Weirdo The Princess The Nerd The Jock The Princess

Hair Styles Big hair was common, even if it was short! Mousse and hair gel became essential styling aids when styling or blow drying hair.

Hair is curled and teased to create volume and softness. Hair Styles Even short hair had to be big and feathered. Hair is curled and teased to create volume and softness.

Rap music had a profound impact on society. The explosion of Rap Music Rap music had a profound impact on society. Many rap artists found a way to express their views on political and cultural issues without compromising the basic hip-hop style of their songs.

More than any other group, Run DMC were responsible for this unique sound and style of music. The trio set the standard for the next decade of rap. They helped move rap from a singles-oriented genre, to an album-oriented one.

My Adidas walk through concert doors and roam all over coliseum floors I stepped on stage, at Live Aid All the people gave an applause that paid And out of speakers I did speak I wore my sneakers but I'm not a sneak My Adidas cuts the sand of a foreign land with mic in hand I cold took command my Adidas and me both askin P we make a good team my Adidas and me we get around together, rhyme forever and we won't be mad when worn in bad weather

My Adidas.. My Adidas.. My Adidas.. standin on 2 Fifth St. funky fresh and yes cold on my feet with no shoe string in em, I did not win em I bought em off the Ave with the tags still in em I like to sport em that's why I bought em a sucker tried to steal em so I caught em and I thwart em and I walk down the street and I bop to the beat with Lee on my legs and adidas on my feet and now I just standin here shooting the gif me and D and my Adidas standing on 2 Fifth

My Adidas.. My Adidas.. Now me and my Adidas do the illest things we like to stomp out pimps with diamond rings we slay all suckers who perpetrate and lay down law from state to state we travel on gravel, dirt road or street I wear my Adidas when I rock the beat on stage front page every show I go it's Adidas on my feet high top or low My Adidas.. My Adidas..

Now the Adidas I possess for one man is rare myself homeboy got 50 pair got blue and black cause I like to chill and yellow and green when it's time to get ill got a pair that I wear when I'm playin ball with the heal inside make me 10 feet tall my Adidas only bring good news and they are not used as selling shoes they're black and white, white with black stripe the ones I like to wear when I rock the mic

on the strength of our famous university we took the beat from the street and put it on TV my Adidas are seen on the movie screen Hollywood knows we're good if you know what I mean we started in the alley, now we chill in Cali and I won't trade my Adidas for a ?? My Adidas..

My Adidas This song was a tribute to their favorite sneaker. After the group released the song, one of their record producers brought some executives of the shoe maker to one of Run D.M.C.’s concerts. After seeing 3,000 fans holding up their shoes, the company named a shoe after them. They were also hired to promote the shoe. They were never paid for wearing Adidas during their concerts, only when they were promoting the shoe at Adidas events.

Pop Culture In 1981 more than 10 million Rubik’s cubes were sold. Some became obsessed with solving the puzzle. Pac-Man was an icon of 1980’s pop culture.

Pop Culture When Cabbage Patch Kids were introduced, some parents were seen fighting over these dolls for their children. The dolls came with adoption papers complete with a company generated name.

Video killed the radio star MTV (Music Television) was born in August 1981. For the first time, people could watch music videos 24 hours a day. This helped the cable company to make a name for themselves. Dance was an integral part of the videos, and heavily influenced its viewers. Break dancing and rap were very popular during the 80’s.

Video killed the radio star Many people believe MTV influenced fashion as teens copied the trends they saw their favorite stars wearing.

The VCR and the Walkman…

Bibliography The 1980s: From Ronald Reagan to Mtv (Decades of the Twentieth Century) by Stephen Feinstein The 1980s (Cultural History of the United States Through the Decades) by Stuart A. Kallen Ronald Reagan Presidential Library. “Chronology of Ronald Reagan’s Presidency, 1979-89.” http://www.reagan.utexas.edu/archives/reference/preschrono.html (accessed 18 May 2005) Bill, James A., The Eagle and the Lion, 1988; Ryan, Paul, The Iranian Rescue Mission, 1985; Sick, Gary, October Surprise, 1991. http://aidshistory.nih.gov/tip_of_the_iceberg/index.html http://www.aidsquilt.org/ http://en.wikipedia.org/wiki/Phil_Collins ) http://www.pbs.org/wgbh/aso/databank/entries/dh72ct.html http://www.click2disasters.com/challenger/challenger_explosion_ch1.htm mars.wnec.edu/.../ germany/gifs/berlinwall.jpg http://www.dailysoft.com/berlinwall. http://www.die-berliner-mauer.de/en/geschichte.html Speeches from History: Ronald Reagan and the Soviet Union. United Learning. 2004. unitedstreaming. 17 March 2006 http://www.unitedstreaming.com/ www.knowitall.org/.../ history/hiphop.html http://library.thinkquest.org/19760/sketchbook/801day.html http://www.hairfinder.com/tips/romantichairstyle.htm http://www.lyricsdepot.com/run-d-m-c/my-adidas.html http://www.agendainc.com/billb.html