Eventuosity for Event Marketers Reduce Costs, Save Time, Improve ROI

Cloud-based Event Management Eventuosity is the first cloud-based marketing technology platform for end-to-end management of B2B events Today, we’re looking at Eventuosity as a tool for Event Marketers in both B2B and B2C environments where collaboration, quality controls, and business intelligence are critical to ensuring success. We created Eventuosity to be the specialized event project management tool that event organizers have been lacking for years. One that is specific to the area of event management. Plus, it is highly customizable so that it can be tailored to any organization’s needs and existing IT stack.

Marketers Recognize the Need For Events 20% Increase in B2B sales close rate when face-to-face with prospects 41% Average marketing budget allocation for events 1/3 CMOs that will set aside ≥ 21% of budgets for event marketing Marketers know that nothing can replace live interaction when it comes to achieving sales, marketing, or training & development objectives. As a result, corporate marketing teams are investing a lot of resources in trade show exhibitions, product launches, activation events, and more. So every opportunity to improve the process of managing them should be taken to directly imact the return on this vital and sizable investment.

But Event Marketing Is Not Easy The event management experience is not an easy one. The corporate event managers end up with responsibility for every aspect of a very complex and time-sensitive process – often on top of their formal organizational role as a brand or product marketer. They’re spending a lot of time doing things that fall outside the marketing function.

Everything Is Manual So big deal, right? Everybody’s used to having a very full plate. But by this point, most event marketers and their colleagues expect to have systems like CRM, Marketing Automation, and others to bring some efficiency to their processes and make that workload more manageable. But in the events space, everybody is working with their own planning “system.” A loose collection of things that 1) aren’t made for planning events and 2) don’t offer any kind of automation or standardization to simplify a complex process. Even the most experienced organizers and their teams plan using multiple, disconnected, often manual tools that aren’t designed for an event workflow.

Which Create Silos Consider one of the most common event marketing scenarios – a trade show. If each stakeholder in an exhibition is working with their own set of spreadsheets, checklists, and emails; the problems become compounded. As a marketer, the last thing you’re likely to want to be doing is sorting through somebody else’s spreadsheets to see if they line up with yours. All of this siloed, manual, and non-event-based management opens up the possibility that…

The Risks: Inaccuracy …you’ll be getting things wrong. Anything from shipping the wrong demo equipment to mis-spellings on signage.

The Risks: Missed Deadlines You miss deadlines because you’re manually tracking them or relying on an over-crowded inbox to receive updates. And every missed deadline ends up increasing costs.

The Risks: Lack of Insight/Control You may constantly struggle to maintain control of budgets, staff, content, and more.

The Risks: Negative Brand Experience Which, in the end, means that you’re diverting focus from creative and strategic marketing efforts Resulting in less than an ideal experience for your audience.

Organize The Chaos If you had a single, purpose-built tool that put everything in one place, reduced the amount of time spent planning events, and provided real-time status updates throughout a project’s lifecycle, wouldn’t you feel much more confident in your ability to execute? Eventuosity combines the tracking, control, and reporting functionality of the applications you’ve been using with real-time access, mobility, and collaboration tools, in a single platform that is 100% event-centric to consider all of the moving parts that you need to manage to ensure success.

Re-focus on ROI-generating activity It’s important to go back to the start of this presentation and remember that events are all about personal interaction. Eventuosity is not going to automate the entire event experience. Eventuosity automates low-value, non-ROI-generating work so marketers can focus on the things that technology cannot replace like content development, creative brand experiences, and customer relationships.

Easy-To-Navigate User Interface The platform is designed from the ground up to consider User Interface and User Experience above all else.

In the Office, on the Road, at the Venue It works anywhere that user’s need it to.

Real-Time Access and Insight And it provides real-time status at every point in an event workflow.

Integrate and Customize We not only replace the inefficient and out-dated tools that event planners have been stuck with for years, we also fill the gaps in the event marketing process that are left by other solutions in the event-tech/marketing-tech stack. Eventuosity integrates all of the functions necessary to manage events and connects easily with CRM, expense management, email, and calendar applications. The result is a 360-degree view of events and everything that they touch in your organization. The consolidation of performance data provides a holistic view of the event marketing process so that we’re tracking more than just number of leads generated or number of booth visitors.

More Information & Product Demo eventuosity.com

Thank you to everyone who attended today. My time’s up but I’d love to talk to those of you sticking around about getting Eventuosity in the hands of your exhibitors. If you’re not available today, please reach out at your convenience and let’s see how we can best work together.