Part-time teaching as an entry to your second career Getting your Feet wet: Part-time teaching as an entry to your second career

Your presenters Professor Maria Russell, APR, Fellow PRSA Professor of Public Relations and Director, Newhouse Executive Education Programs, S.I. Newhouse School of Public Communications, Syracuse University Dr. Judy VanSlyke Turk, APR, Fellow PRSA Professor Emerita, Virginia Commonwealth University CAPT. Bob “Pritch” Pritchard, APR, Fellow PRSA Lecturer & Faculty Adviser, Lindsey + Asp, Gaylord College, University of Oklahoma

Where do you find a part-time teaching job Jobs may or may not be advertised Know what they teach What they’re looking for

What did I get myself into? Typical qualifications Pay, such as it is How much work is it? The real reason to do this

Teaching DIFFERENT COURSES Core public relations courses Principles Writing Strategy Campaigns Teaching to your strengths: Media relations, nonprofit public relations, crisis communications, etc.

Seven principles of undergraduate teaching excellence Regular contact with students Reciprocity & cooperation among students Active learning Prompt feedback Emphasize time on task Communicate high expectations Respect diverse talents and ways of learning

Planning a course Setting course goals Segmenting and sequencing topics Picking a textbook Preparing the syllabus

Ideas for the classroom How to lecture Guest speakers In-class exercises Assignments Field trips Group projects

Grading Be honest, not Santa Clause Be consistent What those letter grades mean

Web-based, online environments Content management systems Blackboard D2L Canvas What it is and what it can do Starting slow

Be Proactive! Network, network, network with professionals & academics Invite yourself to faculty meetings Observe other classes in your department Read what your academic colleagues have written Invite your academic colleagues into your classroom Videotape while teaching & have a colleague review

“The Big Picture” Like all work, there are good days & bad days Keep the “big picture” in mind; that is: You are molding the next generation of public relations practitioners, and in the process, are discovering more about yourself.

Where to begin? Approach the task like you would any public relations situation – with research

Questions to ask… Required or elective course? Who taught it before you? Is there a syllabus around? What courses precede & follow yours? Knowledge & skill base of entering students & students exiting your course?

In other words… Find out the expectations & history of your course, including the good, the bad, & the ugly

Transitioning to full-time Finding a full-time job University/college types Undergraduate teaching institutions Professional Schools (Newhouse) State or “name” colleges Doctoral programs Directly related to: Duties: Time spent teaching &/or researching Salaries: What the university will pay Expectations: For how much “work”

Routes to a Teaching Job Apply now Secure degree first Types of degrees & opportunities to teach Little known paths to earning degrees Assistantships Employer school support

Higher Ed Sites Organization Sites Institution Sites find Higher Ed Sites Organization Sites Institution Sites

GEOGRAPHY • DISCIPLINE Higher Ed Sites GEOGRAPHY • DISCIPLINE Public Relations • Advertising • Journalism Communication • Mass Communication • Marketing Integrated Communication • Strategic Communication Media Studies • Organizational Communication www.chronicle.com www.higheredjobs.com www.insidehighered.com GEOGRAPHY • DISCIPLINE Public Relations • Advertising • Journalism • Communication • Mass Communication • Marketing • Integrated Communication • Strategic Communication • Media Studies • Organizational Communication

Organization Sites www.prsa.org/jobcenter/main Public Relations Society of America (PRSA) – most practitioner positions www.aejmc.org/jobs Association for Education in Journalism & Mass Communication (AEJMC) – paid listings (also convention) http://lamar.colostate.edu/~aejmcpr www.pr-education.org AEJMC Public Relations Division (PRD) – free running list http://campus.udayton.edu~ncapr National Communication Association (NCA)

Qualifications Typical base requirement is a Ph. D Some openings require Master’s + extensive industry experience Make the case for Master’s equivalency Professional experience + APR Adjunct– Master’s degree, either alone or with significant experience (CEPR survey)

Commission on Public Relations Eduction Public relations educators and practitioners representing 15 professional societies in PR and Comm Since 1975, presented recommendations on public relations education Newest undergraduate report should be released by the end of the year Established benchmarks for teaching public relations

Learning to teach resources

Questions?