Figure 1. Bevo I, ca. 1920, photographer unknown Figure 1. Bevo I, ca. 1920, photographer unknown. The “13-0” brand was part of a student prank. Credit: Reference number 3458, Cushing Memorial Library and Archives, Texas A&M University. Used by permission under CC BY-NC-ND 2.0. From: The Rise, Fall, and Rebirth of the Texas Longhorn: An Evolutionary History Enviro Hist Durh N C. 2015;21(2):343-363. doi:10.1093/envhis/emv148 Enviro Hist Durh N C | © The Author 2015. Published by Oxford University Press on behalf of the American Society for Environmental History and the Forest History Society. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com 1