We Will Help Grow Enrollment at Wichita State University

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Presentation transcript:

We Will Help Grow Enrollment at Wichita State University Stanley E. Henderson September 22, 2016

Agenda for Today Getting on the same page Establishing enrollment goals New faculty fellows program

What Does Growing Enrollment Mean for Me? “I’m going to have to go out recruiting? I don’t have time to do that.” In fact, you already work on enrollment every day—in front of the classroom, at the front desk, in an advising office But you also work on enrollment in your own community where you live, where you worship, where you play You never know who your audience is How you interact with a student on campus can determine whether she stays; how you interact with a student off campus can determine whether he comes

The Essence of Enrollment The relationships we develop with those who would be, or already are, our students What we know about those students—the data about their backgrounds, their actions, their successes and their missteps And each informs the other

Each Has a Role Faculty teach and mentor Staff serve and develop The professor chasing after a student “My students tell me they like you. Why is that?” Staff serve and develop The groundskeeper stopping his mower The custodians who volunteered to work a weekend for one of “their” student’s wedding Administrators facilitate The vice president as cheerleader The dean who goes to student club meetings

But Each Must Have a Common Message A culture of enrollment finds a common message that each component of the campus can use as it carries out its different role It comes from what already defines the university, but it needs to be couched in a way that sets the place—and the experience— apart It cannot be contrived It forms a common way of communicating about the place and socializing students to it—building relationships that bring students and keep them here

Building Consensus and Messaging Around What’s Already There Wichita has a community feel about it: it’s big enough to have all the amenities but you still feel as though you belong to something smaller By extension, Wichita State has that same sense of community, whether it’s Shocker Nation or the camaraderie of students and faculty in one of the colleges or the vibrancy of interaction in one of the RSC offices Your Consensus Message could be that WSU is not an institution of higher education but a COMMUNITY of higher education

Using Message to Set Expectations In an institution, you are in a passive place where things happen to you, over which you may not have much influence In a community, you are a member, a participant, a contributor, where you look out for others around you in the community— you’re all in it together, after all. Faculty can use the community membership idea to set expectations for engagement in class—you don’t sit silent and disengaged in an academic community Staff can use community to create a culture of service to others in the larger community, to engage students outside class

Living the Message Have you noticed that walking across campus you can get people to acknowledge you with a nod if you engage them as you pass? What if that became an expectation that in this community of higher education, you greet people on the sidewalk? Socialize new students to take the iPhone 7 airbuds out of their ears and LOOK at people as they pass them and at least smile Consciously cultivating a sense of community grows retention and makes WSU more attractive as a college choice.

Setting the Campus Apart from Others Every university talks about how it prepares students for their career after graduation; WSU has excellent job placement rates But if every school talks about job placement, no one has much of an advantage Besides, a job four or five years away is not always top-of-mind to a freshman What can make a more differentiating—and effective—message is to talk about the CAREER PATHWAY that students at WSU will follow, starting right away as a freshman, including gateway courses, clubs related to your major, internships, the Innovation Campus

Incorporating Messages into Your Roles If everybody—faculty, staff, administrator—even other students— can articulate these kinds of consensus messages, the campus takes on more coherence, consistency If those who are here model the language of community, new students will soon realize that they need to act like members of a community It gives a foundation for engagement, which leads to persistence and success

THE DATA SIDE OF ENROLLMENT: Building a Culture of Goals to Drive Outcomes

Setting Goals Each college is expected to set goals to affect fall 2017 enrollment and beyond by October 1, 2016 Goals are to be aligned with the 7 goals of the SEM plan

Why Goal Setting? We can’t move on enrollment unless: You know what the goals are All key personnel know them We all support them The SEM plan began that work from a university perspective It’s now time for colleges and departments to identify how they can help grow enrollment

Goal Setting

Faculty Fellows Program: -Recruitment -Retention