Taking your reputation to the next level “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett

Overview of the reputation research conducted for PRISA 24-Jun-18 01 Overview of the reputation research conducted for PRISA Repudometer® was used to measure the current reputation of PRISA Stakeholder group interviewed: MEMBERS Survey took place from: 23 MAY to 08 JUNE 2016 Survey was sent out: ELECTRONICALLY Total number of participants: 143 Confidence level: 95% Accuracy + 7% Reputation Score 69%. What did we measure?

Reputation Matters at a glance 24-Jun-18 01 Reputation Matters at a glance Corporate Dialogue Corporate Management Corporate Capital Operational Governance Human Capital Internal Dialogue Internal Dialogue Strategic Intent Operational Capability Reputation Management External Dialogue External Dialogue Corporate Positioning Corporate Performance Strategic Alliances Value Offering Internal Dialogue Internal Dialogue Corporate Social Investment Business Results External Dialogue

Who completed the survey? 24-Jun-18 03 Who completed the survey?

Research and evaluation 02 Research and evaluation Corporate management Corporate capital Overall reputation: 69% Corporate performance Corporate positioning Corporate dialogue

Research and evaluation 02 Research and evaluation HIGHEST LOWEST

24-Jun-18 03 Feedback received

How do members see PRISA? 24-Jun-18 03 How do members see PRISA?

Communication channels 24-Jun-18 03 Communication channels Interesting findings about communication channels used by members… 49% said they read the Commnik E newsletter Content for newsletter - what your members want… 45% Case studies / thought leadership , global industry news and trends | 16% Strategic content / PR specialist | 9% Benefits of being a PRISA member (current courses / career development) Communication Preferences

Communication channels 24-Jun-18 03 Communication channels

24-Jun-18 03 Membership 43% partially agreed that membership fees are good value for money; 88% said they would encourage other PR practitioners to become members 52% of respondents have read and signed the commitment to PRISA Code of Ethics and Professional Standards of Practice of Public Relations and Communication Management Ideas to improve customer service to members: Majority of respondents (75%) indicated there needs to be more membership benefits, more frequent updates (31%) and courtesy emails (29%), meetings (20%) and calls (15%). Other ideas included to improve the image of the PR profession and being more strategic.

24-Jun-18 03 Membership

24-Jun-18 03 Let’s dig deeper

24-Jun-18 03 Let’s dig deeper

24-Jun-18 03 Let’s dig deeper

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