Planning and Developing A Presentation 6/24/2018

Why Presentation Graphics. . Capture attention Attract listener Gain rapport Organize Graphics help people remember 10% of what they read 20% of what they hear 30% of what they see 70% of what they see and hear

Purpose Reasons to Present Presentation topic must be manageable To Persuade To influence; appeal to feelings or actions To Train To understand; learn something new To Inform Present facts and details which lead to solutions Presentation topic must be manageable

Goals—Outcomes of Presentation Determine primary purpose? Determine secondary purpose? Focus on motivating audience to action If selling product, focus on product benefits If presenting a study, focus on results If training, focus on process to attain outcome

Identify Audience Demographics How will audience use information Gender, age, level of education, topic familiararity, culture How will audience use information Anticipate questions Consider time

Analyze Content One main idea/slide; w/supporting details Organize Inductive reasoning = facts to conclusion or solution More difficult to follow; important information may come at end Deductive reasoning = conclusion or solution to facts Most common—good for informative presentation Do not present full page of text Limit line size to 3-5 words Limit slide to 3-5 lines Use empty space effectively

Format--Establish and Use It Be consistent No more than two font types & styles Don’t use script typeface Don’t overuse bold, italics or underline Remember: K.I.S. (Keep it Simple) C.C.C. (Clutter Creates Confusion)

Setting Room Size of Audience Additional media to use Size and shape affects seating arrangement, presentation format, discussion, etc. Size of Audience Additional media to use Chalkboard, notepad/easel, posters, handouts, projected visuals

Presentation Media Audience and space determine presentation media Overhead lighted rooms group size <40, any seating arrangement Electronic Projection System lights can be dimmed audience, round table, face front 35mm Slides (original photography) needs a screen, lights dimmed any size audience